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Interactive course with workbook

You'll learn using easy-to-follow on-screen videos which you can pause, re-run and revisit as often as you like.
The course is arranged into modules, each with several lessons. Refer to the course content for more details on what's covered. You can choose which module (or lesson) to review at any time.
You also get interactive content.
This combination of videos and interactive content will enable you to get a deep understanding of the subject.

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Features & Benefits and How to Use Them

Interactive course with workbook

SPRING SALE pricing (RRP $ 55.00)

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Total cost
Unit cost
 
1
$ 9.99
$ 9.99
5
$ 47.45
$ 9.49
10
$ 91.90
$ 9.19
50
$ 449.50
$ 8.99
100
$ 849.00
$ 8.49

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Features & Benefits and How to Use Them
+
Overcoming Objections In the Buying Process

SPRING SALE pricing

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1
$ 22.99
$ 22.99
5
$ 112.45
$ 22.49
10
$ 211.90
$ 21.19
50
$ 1,049.50
$ 20.99
100
$ 2,049.00
$ 20.49

Options for your Shopping Cart

Interactive course with workbook

SPRING SALE pricing (RRP $ 0.00)

Click on your choice [ it can be removed or edited in the cart ]

Order Qty
Total cost
Unit cost
 
1
$ 9.99
$ 9.99
5
$ 47.45
$ 9.49
10
$ 91.90
$ 9.19
50
$ 449.50
$ 8.99
100
$ 849.00
$ 8.49

Features & Benefits and How to Use Them course

A premier Features and Benefits training course from ZandaX

Modules covered in this course:
About the Course
Features-Advantages-Benefits (F-A-B)
Emotivators
Course Wrap Up

Home  >  Sales and Presentations  >  Selling Skills  > 
Features & Benefits and How to Use Them

What you'll learn

About the Course
  ★  Get an overview of what the course covers
Features-Advantages-Benefits (F-A-B)
  ★  Learn how to use features, advantages & benefits, and the role played by WIIFM
Emotivators
  ★  Find out about the power of emotivators, and how to eliminate indecision in customers
Course Wrap Up
  ★  Summarize the key takeaways from the course

Course type

This course is a PARTNER course : Interactive video lessons, with lively and informative on-screen content.

Course Description

How you'll benefit from the Features & Benefits course

Selling Skills That Can Be Used Anywhere!

This course has been designed primarily for the retail environment, but its core lessons apply to all selling situations.

That's because you can use features and benefits to sell more effectively whether you're on the phone or face to face, and whether you're selling to businesses or private individuals.

Now look at the price at which we offer this course, and you'll see that just one additional sale will repay your investment many times over -- and you'll have the skills for life!

This Features And Benefits skills training course, like all our courses, has been developed over many years of classroom and online delivery.   Content has been thoroughly researched and is constantly updated so it's always leading edge.   It's completely interactive and is full of practical knowledge and solutions.

Still wondering whether to do the course?
Just think about this: how much would you benefit if you had better features and benefits skills?

About the ZandaX Features & Benefits course

Create Interest With Features & Benefits

Make your sales technique more interesting - and more effective

Do you understand the difference between features and benefits? If not, you really should!

Although features play a role in the sales process, it's benefits that produce sales.

In this course, we delve into the differences between features and benefits, and look at exactly how to link both to help you position your product or service as the best solution for your customers.

You'll learn, for example, why "WIIFM" can often be the 5 most important letters in sales; the power of emotivators, and the best way to eliminate indecision on the part of the customer.

At the end of this course, you'll understand and be able to use this method to add structure and effectiveness to how you sell to your customers.

Watch the modules, revisit them time and again ... and have fun with improving your skills!

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Grab Our SPRING SALE ...

$ 9.99   $ 55.00   82% off
[Further quantity discounts available]

Course content for Features & Benefits

NOTE: Click on [ + / - ] to expand/hide the content of each module
1
1 - About the Course
[ + / - ]
» Course Introduction
2
2 - Features-Advantages-Benefits (F-A-B)
[ + / - ]
» Elements
» Benefits
» W.I.I.F.M.
» Example & Exercise
3
3 - Emotivators
[ + / - ]
» Presenting
» Exercise
» Choice
» Your Knowledge
» Decisions
4
4 - Course Wrap Up
[ + / - ]
» Course Summary

Courses Frequently Bought Together

These courses are frequently purchased together.
Add them both to your cart now to get EVEN MORE benefit from your training!
Course for Features & Benefits
FEATURES & BENEFITS
Includes features, advantages & benefits, emotivators, presenting, choice, decisions
... and more
(This Course)
FROM $ 9.99   $55.00
Course for Overcoming Objections
OVERCOMING OBJECTIONS
Includes types of objections, how to recognize them, dealing with them confidently
... and more
FROM $ 13.00   $55.00
Both courses
BOTH COURSES
Full price: $ 110.00
Offer price: $ 22.99
[Further quantity
discounts available]

Grab Our SPRING SALE ...

$ 9.99   $ 55.00   82% off
[Further quantity discounts available]
Mastering Selling Skills course

Mastering Selling Skills

Master the Selling Skills Everyone Needs!

Includes introduction to selling, managing customer needs, outbound calling, closing the sale, negotiating ... and more: click the 'see the course' button for full details.
Overcoming Objections In the Buying Process course

Overcoming Objections In the Buying Process

Deal With Objections Confidently

Includes types of objections, how to recognize them, dealing with them confidently ... and more: click the 'see the course' button for full details.
Closing The Sale With Confidence course

Closing The Sale With Confidence

Learn to Close Effectively

Includes positivity, four closes, buying signals, price questions, staying alert ... and more: click the 'see the course' button for full details.
Advanced Selling Techniques course

Advanced Selling Techniques

Don't Leave Money on the Table!

Includes up-selling & cross-selling, how to advise, not sell, listening to & observing the customer ... and more: click the 'see the course' button for full details.
Remote Selling course

Remote Selling

Make the Most From Remote Selling

Includes the benefits of remote selling, the ideal working environment, best practice for increasing sales ... and more: click the 'see the course' button for full details.
Selling in a Digital World course

Selling in a Digital World

Make the Most of Opportunities in Digital Selling

Includes building trust online, using digital tools & analysis, exceptional customer service online ... and more: click the 'see the course' button for full details.
Understanding the Customer course

Understanding the Customer

Exceed Customer Expectations - And Boost Your Sales!

Includes identifying your customers, recognizing their needs, conducting customer research ... and more: click the 'see the course' button for full details.

More information

Click for more about Selling Skills courses
Click for more about Sales and Presentations courses
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