Home   >  ZandaX Blogs   >  Business Blog   >  Career Success Articles   > 
Does Your Receptionist Represent The Values of Your Company?

Does Your Receptionist Represent The Values of Your Company?

 
Managing and advancing your career
Learn how good receptionist skills can benefit not just your business, but your employees and the customers who buy your products or services.
 
Article author: John B
      Written by John B

First impressions count

Your company has already invested a great deal of time and money on promoting its values. These beliefs need to be re-enforced when your customers visit your premises for the first time – otherwise you'll risk losing their business.

The first person they're going to meet is your receptionist. Arguably, this makes them the most important resource your company owns. Every penny of your marketing budget will have been wasted if this initial encounter is anything less than positive.

Angry Customer

A familiar scenario?

Pretend for a moment that you're a customer. Having entered the reception area, you approach the desk. The person behind it does not look up. From what you can see they appear to be reading a magazine and there's a Styrofoam container on the desk that's full of half-gnawed chicken wings.

Eventually you're forced to announce your presence; and, when you do, the receptionist finally looks up. There's no smile. Frankly, they look bored. It soon becomes clear they're not going to ask you any questions, so you tell them your name and explain who you're there to see.

With great reluctance, they pick up the phone and – in a bored voice – announce your arrival. Nervously, you eye the exit and start to wonder whether it isn't too late to make your excuses and leave. Surely this can't be the same company you read such a glowing review about online earlier that morning?

No second chances

If your receptionist lacks the communication skills needed to create a good first impression, your customers will be forced to make certain assumptions about your business. For example, they'll start to wonder how hard it'll be to work with you. Is this surly, disinterested response what they have to look forward to if they call your office with a problem?

They'll start to ask other questions too. If you don't invest properly in your staff, then where else are you cutting corners? Is your product or service really going to deliver in line with the promotional blurb they saw on your website?

Once your customer starts thinking like this, the damage is already done. So, what can you do to prevent it from happening again in the future?

Receptionist

Questions you need to ask

You know your receptionist's listening skills are terrible and you're aware of the underwhelming effect this is having on your customers. But have you stopped to ask yourself why this is happening and, just as importantly, what you can do to stop it? Maybe they lack experience, have become demotivated, or don't understand what's expected of them.

You've already tried to resolve the issue internally with additional coaching, remote monitoring, and one-to-ones; but none of these methods have worked and you're fresh out of ideas.

Invest in their development

By sending your receptionist on a training course, you'll be able to endow them with the skills they need to perform their job effectively – or simply enable them to find a fresh perspective that'll help them to see their job in a more positive light. Either way, this modest investment will pay dividends in the long-term and will benefit not just your business, but the people who work for it, and the customers who buy your products or services.

What are your experiences with receptionists? Let us know in the comments below!

More Articles on Career Success

Essential Tips for Landing Your Dream Job
Essential Tips for Landing Your Dream Job
Ashley Andrews
Author: Ashley Andrews
Click for a quick summary...
Summary
In life there arent many projects as fulfilling as landing the job we really want. Here, we show you how to navigate - and enjoy - the process
[ close ]
Pivoting Careers: How to Transition to a New Field with the Right Degree
Pivoting Careers: How to Transition to a New Field with the Right Degree
Ronnie Peterson
Author: Ronnie Peterson
Click for a quick summary...
Summary
A career change can be exciting, but it's also challenging! So here we give you valuable insights into how to do it successfully.
[ close ]
6 Crucial Elements to Look For In an Employment Contract
6 Crucial Elements to Look For In an Employment Contract
Riley Mitchell
Author: Riley Mitchell
Click for a quick summary...
Summary
In this article, we show you how understanding your employment contract is an important factor in avoiding problems further down the road.
[ close ]
How to Develop a Winning Research Paper: Top 5 Tips
How to Develop a Winning Research Paper: Top 5 Tips
Ronnie Peterson
Author: Ronnie Peterson
Click for a quick summary...
Summary
A research paper is an in-depth exploration of a topic where the writer showcases their skills. Here are five top tips to create a great one
[ close ]
How to Find a Career That Diverges from Your College Course
How to Find a Career That Diverges from Your College Course
Ronnie Peterson
Author: Ronnie Peterson
Click for a quick summary...
Summary
If you want to move into a career that's unrelated to your college course, we give you tips to make the transition as smooth as possible.
[ close ]
6 Reasons Why College is The Ultimate Self-Development Playground
6 Reasons Why College is The Ultimate Self-Development Playground
Ashley Andrews
Author: Ashley Andrews
Click for a quick summary...
Summary
In this article we show you the benefits you'll get from university life, going deeper than the simple mechanics of classes and textbooks.
[ close ]
Savoring Success: A Guide to Thriving Careers for French Pastry Arts Graduates
Savoring Success: A Guide to Thriving Careers for French Pastry Arts Graduates
Kerry Watts
Author: Kerry Watts
Click for a quick summary...
Summary
Savor success! This article is a guide to thriving careers for French Pastry Arts graduates. From Ptisserie Chef to chocolatier, find your sweet path!
[ close ]
Why Pursue a Degree in Hospitality Management: Insights and Benefits
Why Pursue a Degree in Hospitality Management: Insights and Benefits
Kerry Watts
Author: Kerry Watts
Click for a quick summary...
Summary
We show you how, with an education in hospitality management, graduates are well equipped to thrive in roles throughout their careers.
[ close ]
8 Ways to Mark Your Accomplishments in Your Career Progression
8 Ways to Mark Your Accomplishments in Your Career Progression
Ashley Andrews
Author: Ashley Andrews
Click for a quick summary...
Summary
When you take time to celebrate your achievements along your career journey, you build confidence in your abilities. So here are 8 ways to do it!
[ close ]
12 Tips to Excel in College/University for a Bright Future
12 Tips to Excel in College/University for a Bright Future
Ashley Andrews
Author: Ashley Andrews
Click for a quick summary...
Summary
We explore valuable tips to excel in college or university, positioning yourself to unlock your career path and shape a bright future.
[ close ]
The Likeability Factor: Unleashing the Magic that Drives Business Success
The Likeability Factor: Unleashing the Magic that Drives Business Success
Ashley Andrews
Author: Ashley Andrews
Click for a quick summary...
Summary
One often overlooked factor in business success is likeability. Here we show you why, and how you can be more likeable - and successful - at work
[ close ]
How to Study Psychology -- and Find Your Dream Career
How to Study Psychology -- and Find Your Dream Career
Kerry Watts
Author: Kerry Watts
Click for a quick summary...
Summary
Are you fascinated by human behavior, thoughts, and emotions? Here's an overview of how to study psychology and find your dream career.
[ close ]
 

Write for us on the ZandaX blog

We're always looking for guest contributors to increase the variety and diversity of what we present.

Click to see how you can write for us:

 

The ZandaX Business Skills blog categories

Click a panel to visit the main category pages for the blog
Career Success
Career Success
[ This category ]
Marketing
Marketing
Presentation Skills & Public Speaking
Presentation Skills & Public Speaking
Customer Service
Customer Service
Microsoft Software
Microsoft Software

ZandaX Blog Contents

Want to see them all? Click to view a full list of articles in our blogs.

zandax online courses logo
"ZandaX courses are such great value, and with the help and support they give, there's no better option in the market"
ZandaX LinkedIn logo
ZandaX YouTube logo
ZandaX FaceBook logo
 
All content © ZandaX 2023