zandax online course logo
Info, Blogs, Contact & Login

Why Does Business Writing Matter?

From the ZandaX Career Success Blog

Articles to help you manage and advance your career

Home  >  Blogs Home  >  Business Blog  >  Career Success Articles  > 
Why Does Business Writing Matter?

Why Does Business Writing Matter?

A post from our Career Success blog

Article author: Jordan James
      Written by Jordan James
As we tumble towards 2016, good business writing skills are becoming more important than ever. But why, you might ask, is writing more important now than at any other time in the past? Surely the advent of the modern information revolution has taken the premium away from the written word and placed it on electronic media?

The truth is that, thanks to the Internet, we now have access to more of the written word than any previous generations. When you consider how much is out there quietly lurking in cyberspace, it really is rather terrifying. In terms of business, companies advertise online for clients, new recruits and media attention and correspond online with their customers and with other parts of their organization. This plethora of words is why it is so important to choose the right ones.

Business Writing

What makes good business writing?

I'm sure there has been the odd occasion where a confusing text or email has left you frustrated. At the heart of successful business writing is clear communication. Great writing recognises the difference between ‘it's' and ‘its', and avoids spelling mistakes. It is also clear and to the point. In fact you could say that proper business writing, like any quality writing, is the sworn enemy of jargon.

Why does business writing matter?

1) It wins customers

How many times have you struggled to make sense of a website or email sent to you by a business? Too much of the online content we come across on a daily basis is either sloppy, with dozens of spelling mistakes and grammatical errors, or an abundance of business jargon. Quite often, this poor writing seems to be trying to hide any meaning the message had. The result of such bad business writing is to irritate potential customers or investors and confuse fellow professionals.

Effective business writing, on the other hand, oils the wheels of a successful business, slickly smoothing out the information which needs to be assimilated and presenting it in a clear way. When a business communicates clearly, customers understand what is being said and do not feel they are being mislead, whatever medium they access the writing through. Content writing is of particular importance in this respect. We know, from many surveys, that a sizeable number of people are put off by direct marketing and direct advertising. Content marketing avoids this by providing a good read; the marketing is indirect and all the more effective for it.

Content Marketing

Houses built on sand will crumble: succinct presentations sell ideas and goods, whilst dull or bad ones send the audience off into a light doze. In the same vein, no number of glossy photos can save a sales brochure full of jargon; but a brochure written in clear and attractive English pleases the mind, as well as the eye. The same is true of advertising matter - well-written advertising copy intrigues and excites; badly written copy either baffles or repels.

In short, a business that writes well is a business that will, in the present state of affairs, stand out from the Internet crowd. Effective business writing makes the company's advertising and social media pages places that people want to visit. Like the old BBC motto, they will ‘entertain' as well as ‘inform and educate.'

2) It helps companies work well

Regardless of which industry you work in, a company that encourages and fosters a culture of superior business writing at all levels of its staff will soon begin to feel the benefits. Well-written job advertisements will attract a higher standard of new recruits, whilst a culture of clear writing will ensure that a business and its employees can communicate without confusion.

Think of how many e-mails, reports, presentations, brochures, advertisements and visual aids are generated and sent each and every day. All of these carry useful, important information for someone. Consider the boss passing on information or instructions by e-mail. If they express themselves clearly then they will be immediately understood. If they are being vague, then time will be wasted clarifying the point to puzzled subordinates. Even more time will be wasted if the puzzled juniors express their questions badly or unclearly.

3) It increases sales and customer retention

Consider also the manufacturing company that publishes a set of sloppily written instructions for one of its products. The bemused customer accidentally breaks the machine they have bought. The result: returns, complaints, refunds and a bad review that circles the Internet. This situation could have been avoided by better writing.

In fact not only could it have been avoided, the opposite could have been achieved: satisfied customers, positive word of mouth, excellent reviews and increased sales. Clearly, effective business writing within an organization paves the way for increased productivity and increased sales and customer retention.

Business writing matters

In a business world that is full of circulating information, the company that writes well is a company that stands out. It communicates well within itself, so everyone knows what to do. Better yet, it communicates clearly and memorably with its customers, thus reaping all the rewards of increased sales and customer satisfaction that its efforts have earned.

With so much of our attention focused on screens, social media sites, and the virtual world, it can be tempting to limit our communication to as short a sentence or paragraph as possible. However, if you want your company to perform more effectively, you need to remind them of the importance of communicating clearly.

Back to the Career Success blog

Click the button for more Career Success articles.

The ZandaX Business Skills blog

Click a panel for great articles on business skills

ZandaX Blog Contents

Want to see them all? Click to view a full list of articles in our blogs.

Online courses to boost your skills
Click a button to see more about each course
Personal Development
Microsoft Software
Leadership & Management
Sales & Presentations
Service & Support
ZandaX online training course logo
ZandaX – Change Your Life ... Today
All content © ZandaX 2023
ZandaX LinkedIn logo
ZandaX LinkedIn logo
ZandaX LinkedIn logo
Close menu element
See how you score on a range of skills that are critical to your well-being and performance
Communication Skill test
Communication Skills
How Can You Communicate Better?
Would you like to see what kind of communicator you are? And how you can improve the effectiveness of your communications?
Likeability test
How Much Do People Like You?
Do you sometimes wonder just how likeable you are? And wouldn't you like to see how you can (genuinely) become more likeable?

Time Management test
Time Management
How Can You Make More Use Of Your Time?
Are you frustrated by how easily time slips away? Do you get frustrated when things don't get done just because you run out of time?
Assertiveness test
Are you Passive, Aggressive or Assertive?
Would you like to know where you fall on the behavior spectrum? Does your response to events sometimes surprise you?

Close menu element
Information & Resources
ZandaX information
Read more about us, our Privacy Policy and our Terms of Service
See how we want to help you, and how we make everything easy for everyone
Callback request
ZandaX Blogs
Articles to increase your knowledge and understanding in key areas of your life and career.
Read our blogs on Personal Development, Business Skills and Leadership & Management

Time Management test
Log In
Log in to your online dashboard
View your courses, review what you want and download your workbooks and certificates
Assertiveness test
Contact Us
An easy online form to get in touch
With options for More Information, Customer Service and Feedback

Close menu element
Learn About:
Personal Development
Leadership & Management
Sales & Presentations
Support & Customer Service
Microsoft Office
Microsoft Project
Microsoft Visio

[NOTE: Mouse over the titles above,
then to visit the website pages you want,
click on the links in the right hand panel]
Our courses
We have everything covered: learn all applications at all levels!
Microsoft Excel courses
Microsoft Excel 2021 / 365
Introduction to Advanced (*NEW*)
Microsoft Excel VBA
Introduction & Intermediate
Microsoft Excel 2013 / 2016
Introduction to Professional
Microsoft Powerpoint courses
Microsoft PowerPoint 365 (2021)
Ultimate all-in-one (*NEW*)
Microsoft PowerPoint 2019
Introduction to Advanced
Microsoft PowerPoint 2013/2016
Introduction & Advanced
Microsoft Word courses
Microsoft Word 365 (2019)
Introduction & Advanced
Microsoft PowerPoint 2013/2016
Introduction & Advanced
Microsoft Access courses
Microsoft Access 365 (2019)
Introduction & Advanced
Microsoft Access 2013/2016
Introduction to Advanced
Microsoft Outlook courses
Microsoft Outlook 365 (2019)
Ultimate all-in-one (*NEW*)
Microsoft Outlook 365 (2019)
Introduction to Advanced
Microsoft Outlook 2013/2016
Microsoft Project
Enhance your project management with our two intensive but very easy-to-follow CPD certified Microsoft Project courses.
Microsoft Project courses
Microsoft Project 2013
Great, CPD certified, cost-effective fast track courses that give you a thorough understanding
of building and running projects at Introduction and Advanced levels.
Microsoft Project 2019
This is the latest release of Project and we provide a comprehensive treatment of all you need to know, with tons of interactive content in courses for Beginners and Advanced users.
Microsoft Visio
Become a Visio master with our intensive but very easy-to-follow Microsoft Visio courses.
Microsoft Visio courses
Microsoft Visio 2013
Whether you're a new or advanced user, we provide two courses that will provide what you want. They give cost-effective, fast track learning that can take you from the basics through to the highest level.
Microsoft Visio 2106
We also provide a Beginners course for Visio 2016 that will give you a solid grounding in using the application, with no previous experience needed.
Take a look at our new Marketing section which we begin with two great books on Copywriting
... there will be more to follow, so stay tuned!
Copywriting books
Copywriting for Results
A two-book set that will give you all you need to write great copy every time.
Get the first book to learn the process, then the second to see how to apply it to all media types.
  • Copywriting for Results: Your Complete Guide
  • Copywriting for Results: Putting It Into Action
Watch This Space
We have more in the pipeline so be sure to check back soon to see what's new!
More marketing books
Take a look at our Support and Service section with great courses for Customer Service
... all aspects covered!
Customer service courses
Here's a sample of what we cover:
  • Customer Service Essentials
  • Customer Service Skills Complete
  • Dealing With Angry Customers
  • Mastering Complaint Handling
  • Satisfying Challenging Customers
  • ... and more!
Watch This Space
We have more in the pipeline so be sure to check back soon to see what's new!
Customer service training
Successful management takes hard work! Take a look at our courses that give you the tools to get ahead of the rest.
Team Leadership courses
Here's How to Do It!
Practical ways to manage teams for success
Learn real-world techniques that get results:
  • SMART Goals & How to Use Them
  • Communication Skills for Managers
  • Building & Managing Trust
  • ... and much more!
Sales Management courses
Your Keys to Success are here!
Learn how to set up & manage sales teams
in a structured and professional way:
  • Creating a Solid Foundation
  • Setting Up Your Team for Success
  • Sales Processes & Selling Techniques
  • Forecasting, Setting Targets & Using KPIs
Great, easy-to-follow courses on how to succeed in sales, sales management and presentations
Drive Your Sales to New Levels
Selling Skills course
Learn how to sell more, to more people
Your Keys to Success are here!
Sales Management course
Manage your team for great results
Deliver Presentations that Get Results
Presentation Skills course
Build and deliver great presentations
Great, easy-to-follow CPD certified courses on skills that will change your life!
Learn How to Stop Wasting Time!
Time Management course
Get more out of every day of your life ...
Boost Your Self Esteem: Be Assertive
Assertiveness course
Learn how to deal with bad behavior
Great Communications = A Happy Life!
Communication Skills course
Supercharge your communications
Improve Your Relationships
Building Relationships course
Learn how to be more likeable!
Get a Plan to Beat Your Stress
Stress Management course
Learn how to reduce & manage your stress
It's the Behavior, Not the Anger!
Anger Management course
Control anger in yourself and other people
Site Cookies
We have placed cookies on your device to help make this website better.

You can change your cookie settings in your browser. Otherwise, we'll assume you're OK to continue.

I'm fine with this