zandax online course logo
 
 
 
 
zandax 10 year anniversary
 
 
 
 
 
 
Home   >  ZandaX Blogs   >  Business Blog   >  Marketing Articles   > 
How To Write A Blog Post That Works

How To Write A Blog Post That Works

 
Being a more effective marketer
Writing a successful blog post requires a mix of creativity, research, and planning - so we show you how to write a blog post that works.
 
Article author: Linda White
      Written by Linda White
       (4-minute read)
Writing blog posts is easy, right?
After all, using a platform like WordPress, Medium, Squarespace (or many others) guarantees that you're using a resource set up for the job…
But writing a successful blog post requires a mix of creativity, research, and planning.
So here, we show you some tips to help you write a blog post that works.



Before You Start

Preparation is key! It's too tempting to dive straight into writing without much thought. That's why many blog articles you read don't really cut it.
Remember. there are millions of bloggers out there, so if you want to be seen, it's quality, not quantity, that wins.
  • Know your audience
    Before you start writing, you need to know who you are writing for. What are they searching for online? What are their interests and their "pain points"?
    This will assist you in creating content that resonates with your audience.
  • Know the quality guidelines
    If you're guest posting (that's writing for another blog, they will have their own set of rules for what they want. But even if you're writing for your own blog, you should define your own standards ... and stick to them!
    For example, our own rules are laid out in our "Write for Us" page.
  • Aim to provide value
    Your post should provide value to your readers, which could be helpful tips, advice, or insights: anything that makes them leave thinking, "I got something from that!"
  • Choose a topic you are passionate about
    This will make the writing process more enjoyable and help you write more engaging content. You're also likely more of an authority on a subject you care about!
  • Do your research
    Make sure that you have a good understanding of the topic you're writing about. This will further boost your authority and help you write more informative and accurate content.
  • Always be yourself
    Don't try to be someone you're not when you're writing your blog post. Let your personality shine through in your writing.
    We all write using a "voice." But some people tend to clam up, and their writing is dry and dull as a result. The track is to write as you speak. Read it aloud: ask, "Would I say that?" This way, you'll confirm your written voice is actually who you are.
  • Aim to have fun!
    Writing a blog post is usually a satisfying experience. So make sure you enjoy it!
    And remember, if you're not having fun, it will show in your writing ... not a good idea.


Tips for Writing

Your head is now in the right place, so you need to set to work. But there are rules here, too, which make the difference between a post that's read, and shared, and one that ... isn't.
  • Write a catchy headline
    The headline is the first thing that people will see, so making it exciting and attention-grabbing is essential. It should give your reader a clear idea of what they can expect from your post – and what benefit they'll get!
  • Start with a strong introduction
    The introduction should have a "hook" that grabs the reader's attention and make them want to read more. It should be engaging and draw the reader in.
    You could start with a story, a question, or a surprising fact.
  • Use clear and concise language
    Avoid jargon or "techie" terms your readers may not understand. If you are forced to do this, explain what they mean (as briefly as possible!)
  • Break up your post
    Divide it into sections with subheadings, and list points in bulleted form. This makes it easier for readers to skim and find the information they seek.
  • Use images and multimedia
    If you include pictures, videos, and create infographics, you will lift your post and this will help to break up the text so it's more engaging.


When you're done

Well, you're not done!  However tempted you may be to close down your work and retreat for a celebratory drink (or three?) if you leave it here, you won't get anything like the benefit you deserve.
  • Edit and proofread
    This is the boring bit! But you'll be surprised at how many errors you can uncover. Not just typos but missed (or repeated) words, grammatical mistakes and formatting errors.
    And maybe you need to change the tone a little, here and there.
    These all detract from the value of your post, so before publishing, make sure to edit and proofread it for errors and readability.
    Something like Grammarly is a great tool here, and can save you hours of work by automatically highlighting problems. (Note; we use it at ZandaX!)
    Don't worry, it's something that every blogger does, and it pays off in audience reaction - and your own sense of pride.
  • Promote your post
    When your post is live, promote it on social media and other channels to increase its visibility and reach. And encourage your followers to share it as well. That's how content gets seen!
    It could be the best, most authoritative post on the subject, but if no one knows about it, no one will see it!
  • Ask for feedback
    Once you've published your blog post, ask your readers for feedback. This will help you to improve your writing skills and create better content in the future.
    And it will enable you to edit the post to improve its quality.
By following these tips, you can write a blog post that resonates with your audience and drives traffic to your website.

More Articles on Marketing

Website Management: Going Beyond Design and Functionality
Website Management: Going Beyond Design and Functionality
Jordan James
Author: Jordan James
About the article
Summary
This post gives an overview of an overlooked aspect of website management (legal compliance) with practical steps to tackle the process.
[ close ]
7 Ways Contractors Can Increase Sales Through Digital Marketing
7 Ways Contractors Can Increase Sales Through Digital Marketing
Sam Carr
Author: Sam Carr
About the article
Summary
We show you how a contruction contractor can boost revenue in today's market by exploiting the significance of digital marketing.
[ close ]
The Power of Marketing: How It Can Make Your Business Stand Out
The Power of Marketing: How It Can Make Your Business Stand Out
Ashley Andrews
Author: Ashley Andrews
About the article
Summary
See how to use marketing to tap into people's minds, recognize their wants and aspirations, and put yourself ahead of your competitors.
[ close ]
How Social Media Works for Small Businesses
How Social Media Works for Small Businesses
Ashley Andrews
Author: Ashley Andrews
About the article
Summary
Learn why using social media is crucial for small businesses and how you can use it the most time-efficient and effective way.
[ close ]
Tap into Success: Unveiling the Marketing Secrets of Bar and Brewery Operations
Tap into Success: Unveiling the Marketing Secrets of Bar and Brewery Operations
Sam Carr
Author: Sam Carr
About the article
Summary
See how success in the brewing industry is achieved by effective marketing strategies that invite patronage and repeat business throughout the year.
[ close ]
Creating a Unique Logo: Stand Out from the Crowd
Creating a Unique Logo: Stand Out from the Crowd
Ashley Andrews
Author: Ashley Andrews
About the article
Summary
Any business needs to create a memorable logo. Here, we explain why, if you want to save time and money, using an AI logo generator is the way to go
[ close ]
How to Master the Art of Storytelling in Copywriting: Top 5 Techniques
How to Master the Art of Storytelling in Copywriting: Top 5 Techniques
Sam Carr
Author: Sam Carr
About the article
Summary
In good copywriting, storytelling bridges the gap between brand and buyer. This article focuses on 5 top techniques that will achieve this.
[ close ]
How To Warm Up an Email for Your Marketing Campaign
How To Warm Up an Email for Your Marketing Campaign
Sam Carr
Author: Sam Carr
About the article
Summary
You need to warm up your emails to improve their effectiveness. Here, we delve into the warming up process and learn more about it in detail.
[ close ]
7 Tips for Starting a Successful Business
7 Tips for Starting a Successful Business
Sam Carr
Author: Sam Carr
About the article
Summary
Here, we give you guidelines, tips, and advice on increasing chances for success when starting a new business
[ close ]
5 Easy Tips for Working with Digital Photos
5 Easy Tips for Working with Digital Photos
Linda White
Author: Linda White
About the article
Summary
Here, we give you 5 easy tips for working with digital photos, so you can become a master photo manipulator
[ close ]
How Effective are Street Banners and What Impact Do They Have on a Target Market?
How Effective are Street Banners and What Impact Do They Have on a Target Market?
Sam Carr
Author: Sam Carr
About the article
Summary
We show you how, with careful planning and placement, street banners can be a great tool for a company looking to make an impression in its market.
[ close ]
When Last Did You Consider Arranging Some Mystery Shopping?
When Last Did You Consider Arranging Some Mystery Shopping?
John B
Author: John B
About the article
Summary
Mystery shopping can deliver tangible benefits for sales and customer service. Would some mystery shopping assist your company?
[ close ]
 

Write for us on the ZandaX blog

We're always looking for guest contributors to increase the variety and diversity of what we present.

Click to see how you can write for us:

 

The ZandaX Business Skills blog categories

Click a panel to visit the main category pages for the blog
Career Success
Career Success
Marketing
Marketing
[ This category ]
Presentation Skills & Public Speaking
Presentation Skills & Public Speaking
Customer Service
Customer Service
Microsoft Software
Microsoft Software

ZandaX Blog Contents

Want to see them all? Click to view a full list of articles in our blogs.

 
zandax online courses logo
"ZandaX courses are such great value, and with the help and support they give, there's no better option in the market"
ZandaX LinkedIn logo
ZandaX YouTube logo
ZandaX FaceBook logo
Course Categories
 
All content © ZandaX 2024