Home
 
Info, Blogs, Contact & Login
Learn
Tests

What is the Purpose of a Trainer?

From the ZandaX Training & Coaching Blog

Articles to help you to become a better trainer and coach

Home  >  Blogs Home  >  Management Blog  >  Training & Coaching Articles  > 
What is the Purpose of a Trainer?

What is the Purpose of a Trainer?

A post from our Training & Coaching blog

      Written by Jordan James

The Importance of Employee Development

Show us a successful company and we can guarantee they are a learning organization. By implementing continuous improvement programs, more and more businesses are striving to gain competitive advantage nowadays.

In fact, a report by Forbes shows that companies which adopt learning programs and coaching outperform those that don't.

Well-trained employees are a key driving force in many successful businesses, and can be the determinant of their long-term profitability. After all, a business can only profit and grow if its staff consistently deliver value to customers.

Although some businesses recruit talented employees right off the job market, some companies find it easier to develop their existing employees using training and coaching. As they are valuable assets to the company, it pays to invest in developing their skills through further training.

It's both easier and cheaper to retrain and promote/transfer an employee that you know into another role, than it is to recruit for that role. Rather promote from within, then recruit for the newly vacated lower position.As recruitment fees are often paid as a percentage of the salary, this will immediately reduce costs.

The importance of employee development

Choosing the Right Training Methods

Since adults learn in different ways, however, it's important that organizations choose the right training methods. These methods range from one-on-one coaching, workshops, job shadowing, and mentoring to offering study leave.

The trainers themselves may come from within the company ranks or can be external to it, but the choice of trainer and training method should only be made after careful deliberation. In all cases, you need to identify the training needs of your staff before choosing the training itself.

When choosing a training provider, make sure they understand your business and are offering a programme that:
  • is aligned with your organizational strategy and objectives
  • fills in any shortage of skills that have been identified among your staff
  • is actually focused on employee improvement
  • helps your staff achieve specific outcomes through the use of active and participatory methods
  • can be evaluated later and its impact on all participants measured.

Still sceptical about investing in training? Here are some ways the right trainer can help your business grow.

Want Better Management Skills?

We have online courses with full 12-months' access.
RRP from $199 – limited time offer just $25



Improve Productivity

Untrained employees are often unsatisfied with the quality of their own work. The trickle-down effect of this is them making more mistakes and performing even worse, which costs the business in both lost time and profits.

The right trainer and training, however, will give your staff the confidence they need to do their jobs in the best way possible.

Recruiting new employees

Reduce Employee Turnover

An investment in employee training will let your staff know you're interested in their development.

As a result, morale, job satisfaction and motivation will increase, which can lead to employees staying with the same employer for longer. Not to mention that upskilling your best staff is definitely more cost-effective than the cycle of constantly recruiting new employees.

Reduce Costs

Organizations have always had, and will always have, a decision to make about what to outsource, and what to make/provide etc internally.

Training is just one such decision.

Knowing when to outsource training and when to handle it internally is a set of decisions usually made by good HR or training teams, but when a training programme is going to be a large one, such as the rollout of something company wide, then the decision to cover it internally becomes a lot easier to make.

In that case, it's time to keep it internal. And even if you don't have a trainer capable of running the training, as long as you have the person with the actual knowledge that needs to be disseminated to everybody else, then it's usually more cost effective to train that person up as a trainer, who then trains everybody else.

Follow up training sessions are then also far cheaper than bringing in an external company again.

Free Up Management Resources

Untrained staff need constant hand-holding, distracting your best people from doing more important tasks.

Providing training and a trainer as a mentor gives your employees the confidence to work on their own. This reduces the need for supervision and frees up management time for other projects.

Create New Company Leadership

Great leaders are hard to find - which is why most companies have to train and groom their own. Companies with no investment in training will hope to find talent on the open market. But by developing potential managers, a company is investing in itself.

Gain a Competitive Edge

Well-trained staff serve customers better, leading to fewer customer complaints.And staff that are not well trained are highly unlikely to deliver that "WOW" factor.

The Train the Trainer model also allows businesses to grow their own team of skilled in-house trainers. Low customer complaints and in-house trainers are massive competitive advantages for any business. With less wasted time and resources, the company becomes more efficient, which also results in financial gain.

In addition, new employees - especially millennials - tend to seek out businesses who will help them improve their skills, so providing training makes a business attractive to new talent. Don't be one of those companies that claim they can't afford training. Just look at the benefits you can get from it.

ZandaX is one of the most competitively priced trainers in the UK today. We've been training delegates for over two decades. If you're ready to reap the benefits of our experience and inexpensive training, contact us today.

Want Better Management Skills?

We have online courses with full 12-months' access.
RRP from $199 – limited time offer just $25

Back to the Training & Coaching blog

Click the button for more Training & Coaching articles.

The ZandaX Leadership & Management blog

Click a panel for great articles on leadership & management

ZandaX Blog Contents

Want to see them all? Click to view a full list of articles in our blogs.

Online courses to boost your skills
Click a button to see more about each course
Personal Development
Microsoft Software
 
 
ZandaX online training course logo
ZandaX – Change Your Life ... Today
All content © ZandaX 2022
Close menu element
See how you score on a range of skills that are critical to your well-being and performance
Communication Skill test
Communication Skills
How Can You Communicate Better?
Would you like to see what kind of communicator you are? And how you can improve the effectiveness of your communications?
Likeability test
Likeability
How Much Do People Like You?
Do you sometimes wonder just how likeable you are? And wouldn't you like to see how you can (genuinely) become more likeable?


Time Management test
Time Management
How Can You Make More Use Of Your Time?
Are you frustrated by how easily time slips away? Do you get frustrated when things don't get done just because you run out of time?
Assertiveness test
Assertiveness
Are you Passive, Aggressive or Assertive?
Would you like to know where you fall on the behavior spectrum? Does your response to events sometimes surprise you?


Close menu element
Information & Resources
ZandaX information
Information
Read more about us, our Privacy Policy and our Terms of Service
See how we want to help you, and how we make everything easy for everyone
Callback request
ZandaX Blogs
Articles to increase your knowledge and understanding in key areas of your life and career.
Read our blogs on Personal Development, Business Skills and Leadership & Management


Time Management test
Log In
Log in to your online dashboard
View your courses, review what you want and download your workbooks and certificates
Assertiveness test
Contact Us
An easy online form to get in touch
With options for More Information, Customer Service and Feedback


Close menu element
Learn About:
 
Personal Development
 
Leadership & Management
 
Marketing
 
Microsoft Office
Microsoft Project
Microsoft Visio
 

[NOTE: Mouse over the titles above,
then to visit the website pages you want,
click on the links in the right hand panel]
Our courses
We have everything covered: learn all applications at all levels!   All courses are CPD certified.
Microsoft Excel courses
Microsoft Excel Introduction
Microsoft Excel Professional
Microsoft Excel Intermediate
Microsoft Excel Advanced
Microsoft Powerpoint courses
Microsoft Powerpoint Introduction
Microsoft Powerpoint Advanced
 
Microsoft Word courses
Microsoft Word Introduction
Microsoft Word Intermediate
Microsoft Word Advanced
Microsoft Powerpoint courses
Microsoft Access Introduction
Microsoft Access Intermediate
Microsoft Access Advanced
Microsoft Outlook courses
Microsoft Outlook Essentials
 
 
Microsoft Project
Enhance your project management with our two intensive but very easy-to-follow CPD certified Microsoft Project courses.
Microsoft Project courses
Microsoft Project Introduction
Get a solid foundation in Project software to create solid, resilient project plans.
You don't need prior experience with Project: just be able to use a PC with Microsoft Windows.
Microsoft Project Advanced
The Advanced course takes you to a level that will put you in complete control of your projects.
You should, of course, be fully conversant with the skills and concepts taught in the Introduction course.
Microsoft Visio
Become a Visio master with our two intensive but very easy-to-follow CPD certified Microsoft Visio courses.
Microsoft Visio courses
Microsoft Visio Introduction
Get a solid base for using Visio to create high quality, impressive diagrams.
You don't need prior experience with Visio: just be able to use a PC with Microsoft Windows.
Microsoft Visio Advanced
This course will enable you to use Visio to design graphics at the highest level.
You should, of course, be fully conversant with the skills and concepts taught in the Introduction course.
Take a look at our new Marketing section which we begin with two great books on Copywriting
... there will be more to follow, so stay tuned!
Copywriting books
Copywriting for Results
A two-book set that will give you all you need to write great copy every time.
Get the first book to learn the process, then the second to see how to apply it to all media types.
  • Copywriting for Results: Your Complete Guide
  • Copywriting for Results: Putting It Into Action
Watch This Space
We have more in the pipeline so be sure to check back soon to see what's new!
More marketing books
Take a look at our new Leadership & Management section which we begin with a superb course on Managing Teams
... there's lots more to follow, so keep in touch!
Team Leadership courses
Team Leadership & Line Management
For practical advice on managing teams for results.
Make your team successful and more positive with tons of real-world techniques that work.
  • Team Management for Line Managers & Supervisors
  • Building High Performing Teams (in production)
Watch Out For More!
We have more courses in the pipeline so check back soon to see what's new!
More team leader courses
Great, easy-to-follow CPD certified courses on skills that will change your life!
Learn How to Stop Wasting Time!
Time Management course
Get more out of every day of your life ...
Boost Your Self Esteem: Be Assertive
Assertiveness course
Learn how to deal with bad behavior
Great Communications = A Happy Life!
Communication Skills course
Supercharge your communications
Improve Your Relationships
Building Relationships course
Learn how to be more likeable!
Get a Plan to Beat Your Stress
Stress Management course
Learn how to reduce & manage your stress
It's the Behavior, Not the Anger!
Anger Management course
Control anger in yourself and other people
Site Cookies
We have placed cookies on your device to help make this website better.

You can change your cookie settings in your browser. Otherwise, we'll assume you're OK to continue.

I'm fine with this