Construction companies, like any other, can build their brands and their customer base through well-executed digital marketing. This encourages two-way contact, which, in contrast to conventional marketing strategies (like billboards and printed media) enables them to engage actively with their customers.
By using digital marketing, we can now evaluate customer data, giving us access to helpful customer insights which guide our marketing approach.
Construction firms in today's market cannot afford to downplay the significance of digital marketing.
This article describes how a contractor can boost revenue in this way.
Do Adequate Research
Market research is one of the most effective ways to make sure you use your marketing budget correctly. You need to know what's available and what clients need.
One productive way is to visit forums and review posts from customers who're looking for contractors. This can be all you need to find out what their demands are and how to satisfy them.
But also consider keywords! These are the words that customer use to find similar companies or services when searching online. If you want to find out the volume of local keyword searches, you can use internet resources like
Google Trends or the keyword density checker from SEO Book.
And once you know the search volume for these keywords, you can make an estimate of how many visitors and leads you'll get.
To get a professional insight, we spoke to Roger from JetRank who said that the first ranking position on Google gets 39.9% of clicks. So if a keyword gets 1,000 searches per month you can expect something like 399 (call it 400...) visitors to your website every month. And if you can convert about 3.5%, this would generate 14 new leads per month for your business. Backed up by this kind of analysis, a
home service SEO strategy is pretty well guaranteed to get results.
Build a Website
To grow any business online, you must have a top-notch website. You can execute most strategies for
digital marketing if your website is effective. And increasing website traffic is the central objective for boosting your sales.
So to do this, ensure your website is as attractive and professional as possible. Link your reviews and contact sections to a great homepage, and if you don't already have these pages -- make sure you create them!
It's also necessary to make all information as easy to find as possible, because prospective customers will give up if they can't access what they're looking for quickly.
Consider your website your primary tool for promoting your brand and work. So make sure that visitors get a great initial experience by paying attention to your website's design and ensuring that every page conforms to high -- and consistent -- standards.
Offer Your Expert Opinions
Potential customers will only get in touch with contractors if they're confident in their ability. Although past clients can attest to your abilities, prospects will assess for themselves whether you know what you're doing by engaging in online discussions.
So it's a good idea to participate in any conversations that are taking place on services in your market. But remember to only respond to questions and express your ideas; don't use these discussions to directly promote your company because your perceived authority will suffer.
If you have a Facebook page, offer responses to inquiries. Use a hashtag to engage people on X (Twitter) or LinkedIn. Holding a digital Q&A session is also an option you can try because it will help to demonstrate your expertise and raise your profile with potential customers.
Use Content Marketing
Another effective method for increasing brand recognition and lead generation is
content marketing. Your business needs to be distinctive since there is competition in pretty well every online sector. So consider providing educational resources and blog entries on your website to address and educate your prospects' concerns. You can actually become a leader in your market and attract more customers by creating excellent -- and helpful -- content.
Leverage Email Marketing
Emails get a lot of bad press, but when used selectively, they keep prospective leads interested and moving along the buyer's journey. You can target these potential customers with a quality email marketing effort that's based on their previous interests and the information they want from the company.
It's also a fantastic tool for cross-marketing to your existing customers. And using email marketing to its maximum potential is one of contractors' most successful marketing tactics.
So as leads come in, divide the email list into segments. Determine the buyer persona to whom the lead belongs as you gather information from them. And collect data on what they're most interested in.
Make sure you send personalized emails based on these interests, so you increase your chances of engaging with people.
And keep track of customer interactions so you can see how they progress through the buying process.
Use Social Media
Utilizing social media is another excellent digital marketing strategy. In fact, it's an invaluable tool for connecting with potential customers and reinforcing your brand.
And in addition, it enables more informal, cordial conversations regarding your company's brand and operations. In short, it makes it easier for people to associate with you.
To do this properly, you should be active on major social media networks, like Facebook, X (Twitter), and LinkedIn, or wherever a large portion of your target consumers spends a lot of time. You can then maintain your business profile by frequently posting about new endeavors or business developments.
Share Customer Feedback
New visitors can learn more about the standard of your services by reading testimonials and reviews posted by past clients on your website or social media feed. To take full advantage of this, collect evaluations and ratings so you can post feedback on your internet platforms.
And to further demonstrate the excellence of your services and increase your credibility, you can even post actual quotes from current clients.
Of course, you should obtain their consent before posting their comments online ... especially if you use their name!!
Using Digital Marketing to Increase Your Sales
People nowadays search the internet for anything they require, and this includes contractors for their home and property construction projects. So you need to be highly visible online if you want them to contact you.
Digital marketing is effective for everyone, even for companies whose activities aren't online.
So if you follow our advice, and make the adjustments you need, you'll get in front of more potential customers and leave a much stronger impression.
And this can only lead to higher sales.
Which is, after all, what any business wants...
