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Marketing Books

Make sure that what you sell and the service you provide is shown to the world by top-level marketing that gives the exposure you deserve.

Boost Your Business with Great Marketing

It's our firm belief that, despite the undeniable need for skills in Strategy, Finance, Operations and (increasingly) IT, the best brains in a business need to be in Marketing.

And for all the glory achieved by Sales, it's Marketing that owns Sales, not (as is too often the case) the other way around.

Marketing identifies the target customer, and defines a brand that aligns the product or service with them. Marketing creates the messages that motivate people to buy, and designs the means by which to reach them. And if it's executed properly, the brand will define how staff relate to customers, suppliers – and each other.

But of course, it's not enough to put the best brains into Marketing: they need to have the right skills – and hone them to perfection – if your business is to achieve its full potential.

So in this new section of our portfolio, we're introducing help with the key skills needed to achieve success with your marketing activity.

Subject areas we cover

Copywriting
Copywriting
2 courses
What we cover
Summary
Boost your sales by learning how to write great copy

Learn how to get your readers to respond in the way you want
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Student feedback scores

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Featured courses

CopyWriting For Results: Your Complete Guide
CopyWriting For Results: Your Complete Guide
 
Course description
Summary
Here's the definitive guide on how to set yourself up for writing great, engaging copy that motivates your readers
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Copywriting For Results: Putting It Into Action
Copywriting For Results: Putting It Into Action
 
Course description
Summary
This book shows you how to adapt your writing for the different media types – both online and traditional media
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Supercharge your business with great marketing

Boost your business with great marketing
:
Make sure that what you sell and the service you provide is shown to the world by top-level marketing that gives the exposure you deserve.
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