It's our firm belief that, despite the undeniable need for skills in Strategy, Finance, Operations and (increasingly) IT, the best brains in a business need to be in Marketing.
And for all the glory achieved by Sales, it's Marketing that owns Sales, not (as is too often the case) the other way around.
Marketing identifies the target customer, and defines a brand that aligns the product or service with them. Marketing creates the messages that motivate people to buy, and designs the means by which to reach them. And if it's executed properly, the brand will define how staff relate to customers, suppliers – and each other.
But of course, it's not enough to put the best brains into Marketing: they need to have the right skills – and hone them to perfection – if your business is to achieve its full potential.
So in this new section of our portfolio, we're introducing help with the key skills needed to achieve success with your marketing activity.
Learn how to get your readers to respond in the way you want