It's our firm belief that, despite the undeniable need for skills in Strategy, Finance, Operations and (increasingly) IT, the best brains in a business need to be in Marketing.
And for all the glory achieved by Sales, it's Marketing that owns Sales, not (as is too often the case) the other way around.
Marketing identifies the target customer, and defines a brand that aligns the product or service with them. Marketing creates the messages that motivate people to buy, and designs the means by which to reach them. And if it's executed properly, the brand will define how staff relate to customers, suppliers – and each other.
But of course, it's not enough to put the best brains into Marketing: they need to have the right skills – and hone them to perfection – if your business is to achieve its full potential.
So in this new section of our portfolio, we're introducing help with the key skills needed to achieve success with your marketing activity.
Learn how to get your readers to respond in the way you want
Anyone can write copy, but that's not enough. Copy is not a space-filler but a vital part of the whole marketing effort.
If you're writing copy for a website, brochure, ad or even a presentation, you are selling. Whether it's a product or service, a signup or an idea, you want people to buy, or buy into, what you're saying.
So while anyone can write copy, we'd say that writing EFFECTIVE copy is a whole different game. And with our two-volume set of Action Books, we give you the tools to learn how to organize your thoughts and your methods, and put them into action.
Take a look, and we hope we can help you to deliver your messages in a more focused and productive way than you have ever done before.
Microsoft Excel