zandax online course logo
zandax website search
zandax phone callback
Info, Blogs, Contact & Login
Courses
Tests

More information about what you get

Options for your Shopping Cart

CopyWriting For Results: Your Complete Guide

SUMMER Offer pricing (RRP $ 0.00)

Click on your choice [ it can be removed or edited in the cart ]

Order Qty
Total cost
Unit cost
 
1
$ 0.00
$ 0.00
5
$ 0.00
$ 0.00
10
$ 0.00
$ 0.00
50
$ 0.00
$ 0.00
100
$ 0.00
$ 0.00

Options for your Shopping Cart

CopyWriting For Results: Your Complete Guide
+

SUMMER Offer pricing

Click on your choice [ it can be removed or edited in the cart ]


Order Qty
Total cost
Unit cost
 
1
$ 0.00
$ 0.00
5
$ 0.00
$ 0.00
10
$ 0.00
$ 0.00
50
$ 0.00
$ 0.00
100
$ 0.00
$ 0.00

Options for your Shopping Cart

SUMMER Offer pricing (RRP $ 0.00)

Click on your choice [ it can be removed or edited in the cart ]

Order Qty
Total cost
Unit cost
 
1
$ 0.00
$ 0.00
5
$ 0.00
$ 0.00
10
$ 0.00
$ 0.00
50
$ 0.00
$ 0.00
100
$ 0.00
$ 0.00

CopyWriting for Results: Your Complete Guide book

A ZandaX Action Book to enhance your copywriting skills

Modules covered in this course:
More Concepts for Great Copywriting
Making Sure Your Writing is Good Writing
Organizing the Message, and the Copy
The Body: Reader Engagement and Action
The Heading: Getting Noticed
What Do You Want to Achieve?
Who Are You Writing For?
Copywriting in Context

Home  >  Marketing  >  Copywriting  > 
CopyWriting For Results: Your Complete Guide

What you'll learn

More Concepts for Great Copywriting
Making Sure Your Writing is Good Writing
Organizing the Message, and the Copy
The Body: Reader Engagement and Action
The Heading: Getting Noticed
What Do You Want to Achieve?
Who Are You Writing For?
Copywriting in Context

Course Description

How you'll benefit from the Copywriting: Complete Guide book

Learn and Understand How to Write the Best Copy

Writing effective copy is not about conjuring up flashes of inspired wordage to blow the minds of your audience. It's much more achievable than that.

If you're writing copy, you're aiming to get your reader to respond to what you say in the way you want. In other words, you're selling.

If you're selling, you need to engage; if you are to engage, you need to understand your reader: to define who you're aiming at – and who you aren't.

This book, taken from many, many tears of writing effective copy, lays it all out for you, along with with examples of where things have worked (and a few where they haven't.)

If you want a step by step guide, written in straightforward language, that will form the basis of great copywriting in the future, this is the book for you.

This Copywriting book has been developed over many years of experience in the subject.   Content has been thoroughly researched and is regularly updated so it's always leading edge.   It's full of practical knowledge, examples, and written, we hope, in an entertaining way.

Still wondering whether to read the book?
Just think about this: how much would you benefit if you had better copywriting skills?

About the ZandaX Copywriting: Complete Guide book

Writing Great Copy is a Frame of Mind

Learn how to organise your work in order to write copy that sells – every time

If you are to write copy that works, that motivates your readers to do what you want, you need to have the right frame of mind.

And the great thing is, that you can develop this frame of mind by working to a simple, logical framework that's easy to understand.

What's more, this framwork applies to all the copywriting you do – with different products or services, different audiences, and different media.

Whether you're a beginner who wants to learn best practice and give your career a boost, or an experience writer who wants a refresh, and ideas to complement what you do, this book will give a great, structured insight into writing the best copy you can.

The book has been designed as a reference book ... easy to re-read and revisit what you need most!

Show more  
Show less      

Contents for Copywriting: Complete Guide

NOTE: Click on [ + / - ] to expand/hide the content of each module
1
1 - More Concepts for Great Copywriting
[ + / - ]
» Change Your Approach
» Be Specific and Gain Authority
» Be As Original As You Can
» Never Criticise the Competition
» Dealing with Price Objections
» Writer's Block
» Eat That Elephant . One Bite at a Time
» Keep Working at It
» You're Always Getting Better
» Use External Sources for Inspiration
2
2 - Making Sure Your Writing is Good Writing
[ + / - ]
» Good Writing Makes Easy Reading
» Aids to Checking Your Copy
» Hints for Your Second (and Third) Draft
» Final Review
3
3 - Organizing the Message, and the Copy
[ + / - ]
» The Biggest Word in Marketing
» Don't Misuse Another Big Word
» Establish Rapport
» Use a Measured Approach
» Create Your Persona
» Organize Your Copy
4
4 - The Body: Reader Engagement and Action
[ + / - ]
» Link to the Heading - and Stay Linked
» KISS (Keep It Short and Simple)
» Rules for Better Engagement
» Copywriting Formulas
» The Call-To-Action
» Setting Out a Clear Proposition
5
5 - The Heading: Getting Noticed
[ + / - ]
» Basic Rules for Good Headings
» Clickbait Headings
» Formal vs Informal
» Sub-Headings
» Tips for Hooking People with Supercharged Headings
» Never Allow the "So What?" Response
» Random Ideas for Good Headings
6
6 - What Do You Want to Achieve?
[ + / - ]
» Three Actions Your Readers Need to Take
» Define Your Offering
» Features, Advantages and Benefits
» Define the Benefits for Your Reader
» Results
» Emotions
» Creating Your Brief
» Getting Progressive with a Sales Funnel
7
7 - Who Are You Writing For?
[ + / - ]
» Define Your Target: Create Your Avatar
» Reject "Non-Target" People
» Hot, Warm and Cold Prospects
» Put Yourself in Your Reader's Shoes
8
8 - Copywriting in Context
[ + / - ]
» Why Copywriting is So. Dreadfully. Important
» You Don't Sell: Your Customers Buy
» Your Brand
» Find Your Niche
» Unique Selling Proposition (USP)
» Lifetime Value
» The Copywriting Process
» And Another Thing
Copywriting For Results: Putting It Into Action course

Copywriting For Results: Putting It Into Action

Writing Copy for Multiple Media Types

While it's absolutely true that the principles defined in our first book – Your Complete Guide – hold true in everything you write, there is a diverse array of media types that you need to adapt and apply to get the best response from each.

This book is aimed at giving you an understanding of the different demands, not just in digital and print media, but in the different channels within each.

And this is a book for copywriters. So although we give you some background where it adds perspective, and examples where we think they help, we stay focused on what you need to know, and do, from a pure copywriting point of view.

If you have a solid understanding of how to write great copy (and our first book gives you just that) then this book gives you the lift you need to apply it for the greatest effect with the different marketing vehicles you'll use.

More information

Click for more about Copywriting courses
Click for more about Marketing courses
ZandaX online training course logo
ZandaX – Change Your Life ... Today
All content © ZandaX 2023
ZandaX LinkedIn logo
ZandaX LinkedIn logo
ZandaX LinkedIn logo
Close menu element
See how you score on a range of skills that are critical to your well-being and performance
Communication Skill test
Communication Skills
How Can You Communicate Better?
Would you like to see what kind of communicator you are? And how you can improve the effectiveness of your communications?
Likeability test
Likeability
How Much Do People Like You?
Do you sometimes wonder just how likeable you are? And wouldn't you like to see how you can (genuinely) become more likeable?


Time Management test
Time Management
How Can You Make More Use Of Your Time?
Are you frustrated by how easily time slips away? Do you get frustrated when things don't get done just because you run out of time?
Assertiveness test
Assertiveness
Are you Passive, Aggressive or Assertive?
Would you like to know where you fall on the behavior spectrum? Does your response to events sometimes surprise you?


Close menu element
Information & Resources
ZandaX information
Information
Read more about us, our Privacy Policy and our Terms of Service
See how we want to help you, and how we make everything easy for everyone
Callback request
ZandaX Blogs
Articles to increase your knowledge and understanding in key areas of your life and career.
Read our blogs on Personal Development, Business Skills and Leadership & Management


Time Management test
Log In
Log in to your online dashboard
View your courses, review what you want and download your workbooks and certificates
Assertiveness test
Contact Us
An easy online form to get in touch
With options for More Information, Customer Service and Feedback


Close menu element
Develop Your Skills, Knowledge and Understanding with ZandaX
Click any subject in the listings for more information and a full list of courses

Personal Development
Personal Development training
Your soft skills affect everything you do, at work, at home and with friends ... they are truly life changing!
NEW COURSES
Online training courses
Hot Off the Press...
We're always adding to and upgrading our courses, so here are a few of our latest releases:
For a full listing of courses, please visit our Quick Course Finder to find exactly what you want.
Site Cookies
We have placed cookies on your device to help make this website better.

You can change your cookie settings in your browser. Otherwise, we'll assume you're OK to continue.

I'm fine with this