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CopyWriting For Results: Your Complete Guide

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CopyWriting for Results: Your Complete Guide book

A ZandaX Action Book to enhance your copywriting skills

Copywriting in Context
Who Are You Writing For?
What Do You Want to Achieve?
The Heading: Getting Noticed
The Body: Reader Engagement and Action
Organizing the Message, and the Copy
Making Sure Your Writing is Good Writing
More Concepts for Great Copywriting

Who is our Copywriting: Complete Guide book for?

Learn and Understand How to Write the Best Copy

Writing effective copy is not about conjuring up flashes of inspired wordage to blow the minds of your audience. It's much more achievable than that.

If you're writing copy, you're aiming to get your reader to respond to what you say in the way you want. In other words, you're selling.

If you're selling, you need to engage; if you are to engage, you need to understand your reader: to define who you're aiming at – and who you aren't.

This book, taken from many, many tears of writing effective copy, lays it all out for you, along with with examples of where things have worked (and a few where they haven't.)

If you want a step by step guide, written in straightforward language, that will form the basis of great copywriting in the future, this is the book for you.

This Copywriting book has been developed over many years of experience in the subject.   Content has been thoroughly researched and is regularly updated so it's always leading edge.   It's full of practical knowledge, examples, and written, we hope, in an entertaining way.

Still wondering whether to read the book?
Just think about this: how much would you benefit if you had better copywriting skills?

Contents for the Copywriting: Complete Guide book

Copywriting in Context

» Why Copywriting is So. Dreadfully. Important
» You Don't Sell: Your Customers Buy
» Your Brand
» Find Your Niche
» Unique Selling Proposition (USP)
» Lifetime Value
» The Copywriting Process
» And Another Thing

Who Are You Writing For?

» Define Your Target: Create Your Avatar
» Reject "Non-Target" People
» Hot, Warm and Cold Prospects
» Put Yourself in Your Reader's Shoes

What Do You Want to Achieve?

» Three Actions Your Readers Need to Take
» Define Your Offering
» Features, Advantages and Benefits
» Define the Benefits for Your Reader
» Results
» Emotions
» Creating Your Brief
» Getting Progressive with a Sales Funnel

The Heading: Getting Noticed

» Basic Rules for Good Headings
» Clickbait Headings
» Formal vs Informal
» Sub-Headings
» Tips for Hooking People with Supercharged Headings
» Never Allow the "So What?" Response
» Random Ideas for Good Headings

The Body: Reader Engagement and Action

» Link to the Heading - and Stay Linked
» KISS (Keep It Short and Simple)
» Rules for Better Engagement
» Copywriting Formulas
» The Call-To-Action
» Setting Out a Clear Proposition

Organizing the Message, and the Copy

» The Biggest Word in Marketing
» Don't Misuse Another Big Word
» Establish Rapport
» Use a Measured Approach
» Create Your Persona
» Organize Your Copy

Making Sure Your Writing is Good Writing

» Good Writing Makes Easy Reading
» Aids to Checking Your Copy
» Hints for Your Second (and Third) Draft
» Final Review

More Concepts for Great Copywriting

» Change Your Approach
» Be Specific and Gain Authority
» Be As Original As You Can
» Never Criticise the Competition
» Dealing with Price Objections
» Writer's Block
» Eat That Elephant . One Bite at a Time
» Keep Working at It
» You're Always Getting Better
» Use External Sources for Inspiration

About the ZandaX Copywriting: Complete Guide book

Writing Great Copy is a Frame of Mind

Learn how to organise your work in order to write copy that sells – every time

If you are to write copy that works, that motivates your readers to do what you want, you need to have the right frame of mind.

And the great thing is, that you can develop this frame of mind by working to a simple, logical framework that's easy to understand.

What's more, this framwork applies to all the copywriting you do – with different products or services, different audiences, and different media.

Whether you're a beginner who wants to learn best practice and give your career a boost, or an experience writer who wants a refresh, and ideas to complement what you do, this book will give a great, structured insight into writing the best copy you can.

The book has been designed as a reference book ...
easy to re-read and revisit what you need most!

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Take a look at our new Marketing section which we begin with two great books on Copywriting.
... There's lots more to follow, so stay tuned!
Copywriting books
Copywriting for Results
A two-book set that will give you all you need to write great copy every time.
Get the first book to learn the process, then the second to see how to apply it to all media types.
  • Copywriting for Results: Your Complete Guide
  • Copywriting for Results: Putting It Into Action
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