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CopyWriting For Results: Your Complete Guide
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| • More Concepts for Great Copywriting |
| • Making Sure Your Writing is Good Writing |
| • Organizing the Message, and the Copy |
| • The Body: Reader Engagement and Action |
| • The Heading: Getting Noticed |
| • What Do You Want to Achieve? |
| • Who Are You Writing For? |
| • Copywriting in Context |
More Concepts for Great Copywriting
Making Sure Your Writing is Good Writing
Organizing the Message, and the Copy
The Body: Reader Engagement and Action
The Heading: Getting Noticed
What Do You Want to Achieve?
Who Are You Writing For?
Copywriting in Context Writing effective copy is not about conjuring up flashes of inspired wordage to blow the minds of your audience. It's much more achievable than that.
If you're writing copy, you're aiming to get your reader to respond to what you say in the way you want. In other words, you're selling.
If you're selling, you need to engage; if you are to engage, you need to understand your reader: to define who you're aiming at – and who you aren't.
This book, taken from many, many tears of writing effective copy, lays it all out for you, along with with examples of where things have worked (and a few where they haven't.)
If you want a step by step guide, written in straightforward language, that will form the basis of great copywriting in the future, this is the book for you.
This Copywriting book has been developed over many years of experience in the subject. Content has been thoroughly researched and is regularly updated so it's always leading edge. It's full of practical knowledge, examples, and written, we hope, in an entertaining way.
Still wondering whether to read the book?
Just think about this: how much would you benefit if you had better copywriting skills?
Learn how to organise your work in order to write copy that sells – every time
If you are to write copy that works, that motivates your readers to do what you want, you need to have the right frame of mind.
And the great thing is, that you can develop this frame of mind by working to a simple, logical framework that's easy to understand.
What's more, this framwork applies to all the copywriting you do – with different products or services, different audiences, and different media.
Whether you're a beginner who wants to learn best practice and give your career a boost, or an experience writer who wants a refresh, and ideas to complement what you do, this book will give a great, structured insight into writing the best copy you can.
The book has been designed as a reference book ... easy to re-read and revisit what you need most!
While it's absolutely true that the principles defined in our first book – Your Complete Guide – hold true in everything you write, there is a diverse array of media types that you need to adapt and apply to get the best response from each.
This book is aimed at giving you an understanding of the different demands, not just in digital and print media, but in the different channels within each.
And this is a book for copywriters. So although we give you some background where it adds perspective, and examples where we think they help, we stay focused on what you need to know, and do, from a pure copywriting point of view.
If you have a solid understanding of how to write great copy (and our first book gives you just that) then this book gives you the lift you need to apply it for the greatest effect with the different marketing vehicles you'll use.
Microsoft Access