Anyone can write copy, but that's not enough. Copy is not a space-filler but a vital part of the whole marketing effort.
If you're writing copy for a website, brochure, ad or even a presentation, you are selling. Whether it's a product or service, a signup or an idea, you want people to buy, or buy into, what you're saying.
So while anyone can write copy, we'd say that writing EFFECTIVE copy is a whole different game. And with our two-volume set of Action Books, we give you the tools to learn how to organize your thoughts and your methods, and put them into action.
Take a look, and we hope we can help you to deliver your messages in a more focused and productive way than you have ever done before.
If you are to write copy that works, that motivates your readers to do what you want, you need to have the right frame of mind.
And the great thing is, that you can develop this frame of mind by working to a simple, logical framework that's easy to understand.
What's more, this framwork applies to all the copywriting you do – with different products or services, different audiences, and different media.
Whether you're a beginner who wants to learn best practice and give your career a boost, or an experience writer who wants a refresh, and ideas to complement what you do, this book will give a great, structured insight into writing the best copy you can.
While it's absolutely true that the principles defined in our first book – Your Complete Guide – hold true in everything you write, there is a diverse array of media types that you need to adapt and apply to get the best response from each.
This book is aimed at giving you an understanding of the different demands, not just in digital and print media, but in the different channels within each.
And this is a book for copywriters. So although we give you some background where it adds perspective, and examples where we think they help, we stay focused on what you need to know, and do, from a pure copywriting point of view.
If you have a solid understanding of how to write great copy (and our first book gives you just that) then this book gives you the lift you need to apply it for the greatest effect with the different marketing vehicles you'll use.