zandax online course logo
Home
 
Info, Blogs, Contact & Login
Learn
Tests

More information about the book option

Add this Book to your Shopping Cart

Confirm your choice [ it can be removed in the cart ]

Add both books to your Shopping Cart

Copywriting For Results: Putting It Into Action
+




    $0.00     $0.00



    $0.00     $0.00



    $0.00     $0.00



    $0.00     $0.00

Copywriting for Results: Putting It Into Action book

A ZandaX Action Book to enhance your copy writing skills

Writing for Websites
Writing for Online (PPC) Ads & Press Releases
Writing Blog Articles
Tips for Writing Social Media Posts
Writing for Email Marketing
Writing for Brochures & Catalogs
Writing for Print Ads, Leaflets & Sales Letters
Writing for Presentations

Who is our Copywriting: Put It Into Action book for?

See How to Use Your Skills Across Different Channels

We covered the structural side of copywriting in our first book, so this builds on that (i.e. no repetition!) to show you how to apply these concepts to a wide array of media and types of reader.

Are you a relative (or complete) beginner who wants to "build on the basics"? Or someone who needs to take on a new skill? Do you want to know how to craft your copy for readers of blogs and social media? Do you know who your REAL target is with a press release? Maybe you'd just like a fresh, but experienced, view to help you improve.

With direct experience in every area discussed, we give you a solid, focused overview of the demands of the different audiences, and great tips on how to write (and think) so you have maximum effect on each one.

And whether this book inspires a whole new approach, or just a few tweaks to what you already do, it should enable you to write copy that gets the best response from your audience.

This Copy Writing book has been developed over many years of experience in the subject.   Content has been thoroughly researched and is regularly updated so it's always leading edge.   It's full of practical knowledge, examples, and written, we hope, in an entertaining way.

Still wondering whether to read the book?
Just think about this: how much would you benefit if you had better copy writing skills?

Contents for the Copywriting: Put It Into Action book

Writing for Websites

» The Home Page
» Selling (Target) Pages
» Information Pages
» General Rules for Website Pages
» Different Devices
» Writing for Search Engine Optimization (SEO)

Writing for Online (PPC) Ads & Press Releases

» Online (PPC) Ads: Background
» Writing Effective PPC Ads
» Website Landing Pages
» Quality Score
» Writing Press Releases
» The Needs of the Journalist
» Rules for Press Releases

Writing Blog Articles

» What Are Your Objectives?
» Simple Rules for a Blog
» What is a Blog Article For?
» Who Is a Blog Article For?
» How Long Should a Blog Post Be?
» How Often Should I Post?
» Structure of a Great Blog Post
» Wrapping Up

Tips for Writing Social Media Posts

» The Scope of This Section
» General Notes for Posting on Social Media
» Writing for the Big Platforms

Writing for Email Marketing

» General Pointers for Emails
» Types of Emails
» Teaser Emails
» Newsletters / E-Zines
» Keep It Personal

Writing for Brochures & Catalogs

» A Few Metrics
» Rules for Brochures
» Use Words Wisely
» Pointers for Good Brochures
» Rules for Catalogs
» The Intro
» Product Details
» Calls to Action: The Order Form
» Pages That Add Weight

Writing for Print Ads, Leaflets & Sales Letters

» Advantages of Printed Media Ads
» The Structure of a Printed Media Ad
» Advantages of Leaflets
» Choices to Make with Leaflets
» Writing Sales Letters
» Tips on Writing Great Sales Letters
» Making Your Sales Letters Cost-Effective

Writing for Presentations

» When to Use Presentation Software
» Use Paper
» Aids to Presentations
» Preparation
» Handouts
» A Final Point: Words Matter

About the ZandaX Copywriting: Put It Into Action book

Writing Copy for Multiple Media Types

Learn how to apply best practice to the differing needs of the channels you'll use

While it's absolutely true that the principles defined in our first book – Your Complete Guide – hold true in everything you write, there is a diverse array of media types that you need to adapt and apply to get the best response from each.

This book is aimed at giving you an understanding of the different demands, not just in digital and print media, but in the different channels within each.

And this is a book for copywriters. So although we give you some background where it adds perspective, and examples where we think they help, we stay focused on what you need to know, and do, from a pure copywriting point of view.

If you have a solid understanding of how to write great copy (and our first book gives you just that) then this book gives you the lift you need to apply it for the greatest effect with the different marketing vehicles you'll use.

The book has been designed as a reference book ...
easy to re-read and revisit what you need most!

 
 
 
 
online logo
ZandaX – Change Your Life ... Today
All content © ZandaX 2021
Close menu element
See how you score on a range of skills that are critical to your well-being and performance
Communication Skill test
Communication Skills
How Can You Communicate Better?
Would you like to see what kind of communicator you are? And how you can improve the effectiveness of your communications?
Likeability test
Likeability
How Much Do People Like You?
Do you sometimes wonder just how likeable you are? And wouldn't you like to see how you can (genuinely) become more likeable?


Time Management test
Time Management
How Can You Make More Use Of Your Time?
Are you frustrated by how easily time slips away? Do you get frustrated when things don't get done just because you run out of time?
Assertiveness test
Assertiveness
Are you Passive, Aggressive or Assertive?
Would you like to know where you fall on the behavior spectrum? Does your response to events sometimes surprise you?


Close menu element
Information & Resources
ZandaX information
Information
Read more about us, our Privacy Policy and our Terms of Service
See how we want to help you, and how we make everything easy for everyone
Callback request
ZandaX Blogs
Articles to increase your knowledge and understanding in key areas of your life and career.
Read our blogs on Personal Development, Business Skills and Leadership & Management


Time Management test
Log In
Log in to your online dashboard
View your courses, review what you want and download your workbooks and certificates
Assertiveness test
Contact Us
An easy online form to get in touch
With options for More Information, Customer Service and Feedback


Close menu element
Learn About:
 
Personal Development
 
Marketing
 
Microsoft Office
Microsoft Project
Microsoft Visio
 
 

[NOTE: Mouse over the titles above,
then to visit the website pages you want,
click on the links in the right hand panel]
Our courses
We have everything covered: learn all applications at all levels!   All courses are CPD certified.
Microsoft Excel courses
Microsoft Excel Introduction
Microsoft Excel Professional
Microsoft Excel Intermediate
Microsoft Excel Advanced
Microsoft Powerpoint courses
Microsoft Powerpoint Introduction
Microsoft Powerpoint Advanced
 
Microsoft Word courses
Microsoft Word Introduction
Microsoft Word Intermediate
Microsoft Word Advanced
Microsoft Powerpoint courses
Microsoft Access Introduction
Microsoft Access Intermediate
Microsoft Access Advanced
Microsoft Outlook courses
Microsoft Outlook Essentials
 
 
Microsoft Project
Enhance your project management with our two intensive but very easy-to-follow CPD certified Microsoft Project courses.
Microsoft Project courses
Microsoft Project Introduction
Get a solid foundation in Project software to create solid, resilient project plans.
You don't need prior experience with Project: just be able to use a PC with Microsoft Windows.
Microsoft Project Advanced
The Advanced course takes you to a level that will put you in complete control of your projects.
You should, of course, be fully conversant with the skills and concepts taught in the Introduction course.
Microsoft Visio
Become a Visio master with our two intensive but very easy-to-follow CPD certified Microsoft Visio courses.
Microsoft Visio courses
Microsoft Visio Introduction
Get a solid base for using Visio to create high quality, impressive diagrams.
You don't need prior experience with Visio: just be able to use a PC with Microsoft Windows.
Microsoft Visio Advanced
This course will enable you to use Visio to design graphics at the highest level.
You should, of course, be fully conversant with the skills and concepts taught in the Introduction course.
Take a look at our new Marketing section which we begin with two great books on Copywriting.
... There's lots more to follow, so stay tuned!
Copywriting books
Copywriting for Results
A two-book set that will give you all you need to write great copy every time.
Get the first book to learn the process, then the second to see how to apply it to all media types.
  • Copywriting for Results: Your Complete Guide
  • Copywriting for Results: Putting It Into Action
Watch This Space
We have more in the pipeline so be sure to check back soon to see what's new!
More marketing books
Great, easy-to-follow CPD certified courses on skills that will change your life!
Learn How to Stop Wasting Time!
Time Management course
Get more out of every day of your life ...
Boost Your Self Esteem: Be Assertive
Assertiveness course
Learn how to deal with bad behavior
Great Communications = A Happy Life!
Communication Skills course
Supercharge your communications
Improve Your Relationships
Building Relationships course
Learn how to be more likeable!
Get a Plan to Beat Your Stress
Stress Management course
Learn how to reduce & manage your stress
It's the Behavior, Not the Anger!
Anger Management course
Control anger in yourself and other people
Site Cookies
We have placed cookies on your device to help make this website better.

You can change your cookie settings in your browser. Otherwise, we'll assume you're OK to continue.

I'm fine with this