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We covered the structural side of copywriting in our first book, so this builds on that (i.e. no repetition!) to show you how to apply these concepts to a wide array of media and types of reader.
Are you a relative (or complete) beginner who wants to "build on the basics"? Or someone who needs to take on a new skill? Do you want to know how to craft your copy for readers of blogs and social media? Do you know who your REAL target is with a press release? Maybe you'd just like a fresh, but experienced, view to help you improve.
With direct experience in every area discussed, we give you a solid, focused overview of the demands of the different audiences, and great tips on how to write (and think) so you have maximum effect on each one.
And whether this book inspires a whole new approach, or just a few tweaks to what you already do, it should enable you to write copy that gets the best response from your audience.
This Copy Writing book has been developed over many years of experience in the subject. Content has been thoroughly researched and is regularly updated so it's always leading edge. It's full of practical knowledge, examples, and written, we hope, in an entertaining way.
Still wondering whether to read the book?
Just think about this: how much would you benefit if you had better copy writing skills?
Learn how to apply best practice to the differing needs of the channels you'll use
While it's absolutely true that the principles defined in our first book – Your Complete Guide – hold true in everything you write, there is a diverse array of media types that you need to adapt and apply to get the best response from each.
This book is aimed at giving you an understanding of the different demands, not just in digital and print media, but in the different channels within each.
And this is a book for copywriters. So although we give you some background where it adds perspective, and examples where we think they help, we stay focused on what you need to know, and do, from a pure copywriting point of view.
If you have a solid understanding of how to write great copy (and our first book gives you just that) then this book gives you the lift you need to apply it for the greatest effect with the different marketing vehicles you'll use.
The book has been designed as a reference book ...
easy to re-read and revisit what you need most!