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Copywriting For Results: Putting It Into Action

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Copywriting for Results: Putting It Into Action book

A ZandaX Action Book to enhance your copy writing skills

Modules covered in this course:
Writing for Presentations
Writing for Print Ads, Leaflets & Sales Letters
Writing for Brochures & Catalogs
Writing for Email Marketing
Tips for Writing Social Media Posts
Writing Blog Articles
Writing for Online (PPC) Ads & Press Releases
Writing for Websites

Home  >  Marketing  >  Copywriting  > 
Copywriting For Results: Putting It Into Action

What you'll learn

Writing for Presentations
Writing for Print Ads, Leaflets & Sales Letters
Writing for Brochures & Catalogs
Writing for Email Marketing
Tips for Writing Social Media Posts
Writing Blog Articles
Writing for Online (PPC) Ads & Press Releases
Writing for Websites

Course Description

How you'll benefit from the Copywriting: Put It Into Action book

See How to Use Your Skills Across Different Channels

We covered the structural side of copywriting in our first book, so this builds on that (i.e. no repetition!) to show you how to apply these concepts to a wide array of media and types of reader.

Are you a relative (or complete) beginner who wants to "build on the basics"? Or someone who needs to take on a new skill? Do you want to know how to craft your copy for readers of blogs and social media? Do you know who your REAL target is with a press release? Maybe you'd just like a fresh, but experienced, view to help you improve.

With direct experience in every area discussed, we give you a solid, focused overview of the demands of the different audiences, and great tips on how to write (and think) so you have maximum effect on each one.

And whether this book inspires a whole new approach, or just a few tweaks to what you already do, it should enable you to write copy that gets the best response from your audience.

This Copy Writing book has been developed over many years of experience in the subject.   Content has been thoroughly researched and is regularly updated so it's always leading edge.   It's full of practical knowledge, examples, and written, we hope, in an entertaining way.

Still wondering whether to read the book?
Just think about this: how much would you benefit if you had better copy writing skills?

About the ZandaX Copywriting: Put It Into Action book

Writing Copy for Multiple Media Types

Learn how to apply best practice to the differing needs of the channels you'll use

While it's absolutely true that the principles defined in our first book – Your Complete Guide – hold true in everything you write, there is a diverse array of media types that you need to adapt and apply to get the best response from each.

This book is aimed at giving you an understanding of the different demands, not just in digital and print media, but in the different channels within each.

And this is a book for copywriters. So although we give you some background where it adds perspective, and examples where we think they help, we stay focused on what you need to know, and do, from a pure copywriting point of view.

If you have a solid understanding of how to write great copy (and our first book gives you just that) then this book gives you the lift you need to apply it for the greatest effect with the different marketing vehicles you'll use.

The book has been designed as a reference book ... easy to re-read and revisit what you need most!

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Contents for Copywriting: Put It Into Action

NOTE: Click on [ + / - ] to expand/hide the content of each module
1
1 - Writing for Presentations
[ + / - ]
» When to Use Presentation Software
» Use Paper
» Aids to Presentations
» Preparation
» Handouts
» A Final Point: Words Matter
2
2 - Writing for Print Ads, Leaflets & Sales Letters
[ + / - ]
» Advantages of Printed Media Ads
» The Structure of a Printed Media Ad
» Advantages of Leaflets
» Choices to Make with Leaflets
» Writing Sales Letters
» Tips on Writing Great Sales Letters
» Making Your Sales Letters Cost-Effective
3
3 - Writing for Brochures & Catalogs
[ + / - ]
» A Few Metrics
» Rules for Brochures
» Use Words Wisely
» Pointers for Good Brochures
» Rules for Catalogs
» The Intro
» Product Details
» Calls to Action: The Order Form
» Pages That Add Weight
4
4 - Writing for Email Marketing
[ + / - ]
» General Pointers for Emails
» Types of Emails
» Teaser Emails
» Newsletters / E-Zines
» Keep It Personal
5
5 - Tips for Writing Social Media Posts
[ + / - ]
» The Scope of This Section
» General Notes for Posting on Social Media
» Writing for the Big Platforms
6
6 - Writing Blog Articles
[ + / - ]
» What Are Your Objectives?
» Simple Rules for a Blog
» What is a Blog Article For?
» Who Is a Blog Article For?
» How Long Should a Blog Post Be?
» How Often Should I Post?
» Structure of a Great Blog Post
» Wrapping Up
7
7 - Writing for Online (PPC) Ads & Press Releases
[ + / - ]
» Online (PPC) Ads: Background
» Writing Effective PPC Ads
» Website Landing Pages
» Quality Score
» Writing Press Releases
» The Needs of the Journalist
» Rules for Press Releases
8
8 - Writing for Websites
[ + / - ]
» The Home Page
» Selling (Target) Pages
» Information Pages
» General Rules for Website Pages
» Different Devices
» Writing for Search Engine Optimization (SEO)
CopyWriting For Results: Your Complete Guide course

CopyWriting For Results: Your Complete Guide

Writing Great Copy is a Frame of Mind

If you are to write copy that works, that motivates your readers to do what you want, you need to have the right frame of mind.

And the great thing is, that you can develop this frame of mind by working to a simple, logical framework that's easy to understand.

What's more, this framwork applies to all the copywriting you do – with different products or services, different audiences, and different media.

Whether you're a beginner who wants to learn best practice and give your career a boost, or an experience writer who wants a refresh, and ideas to complement what you do, this book will give a great, structured insight into writing the best copy you can.

More information

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