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Home   >  Marketing   >  Copywriting   > 
Copywriting For Results: Putting It Into Action

Copywriting For Results: Putting It Into Action

A Premier Copywriting training course from ZandaX

Modules covered: what you will learn

Writing for Presentations
Writing for Print Ads, Leaflets & Sales Letters
Writing for Brochures & Catalogs
Writing for Email Marketing
Tips for Writing Social Media Posts
Writing Blog Articles
Writing for Online (PPC) Ads & Press Releases
Writing for Websites

Course benefits

See How to Use Your Skills Across Different Channels

We covered the structural side of copywriting in our first book, so this builds on that (i.e. no repetition!) to show you how to apply these concepts to a wide array of media and types of reader.

Are you a relative (or complete) beginner who wants to "build on the basics"? Or someone who needs to take on a new skill? Do you want to know how to craft your copy for readers of blogs and social media? Do you know who your REAL target is with a press release? Maybe you'd just like a fresh, but experienced, view to help you improve.

With direct experience in every area discussed, we give you a solid, focused overview of the demands of the different audiences, and great tips on how to write (and think) so you have maximum effect on each one.

And whether this book inspires a whole new approach, or just a few tweaks to what you already do, it should enable you to write copy that gets the best response from your audience.

Contents in detail

Click a RH arrow   (
)   to reveal the lessons

01
Writing for Presentations
6 lessons
»
When to Use Presentation Software
»
Use Paper
»
Aids to Presentations
»
Preparation
»
Handouts
»
A Final Point: Words Matter

02
Writing for Print Ads, Leaflets & Sales Letters
7 lessons
»
Advantages of Printed Media Ads
»
The Structure of a Printed Media Ad
»
Advantages of Leaflets
»
Choices to Make with Leaflets
»
Writing Sales Letters
»
Tips on Writing Great Sales Letters
»
Making Your Sales Letters Cost-Effective

03
Writing for Brochures & Catalogs
9 lessons
»
A Few Metrics
»
Rules for Brochures
»
Use Words Wisely
»
Pointers for Good Brochures
»
Rules for Catalogs
»
The Intro
»
Product Details
»
Calls to Action: The Order Form
»
Pages That Add Weight

04
Writing for Email Marketing
5 lessons
»
General Pointers for Emails
»
Types of Emails
»
Teaser Emails
»
Newsletters / E-Zines
»
Keep It Personal

05
Tips for Writing Social Media Posts
3 lessons
»
The Scope of This Section
»
General Notes for Posting on Social Media
»
Writing for the Big Platforms

06
Writing Blog Articles
8 lessons
»
What Are Your Objectives?
»
Simple Rules for a Blog
»
What is a Blog Article For?
»
Who Is a Blog Article For?
»
How Long Should a Blog Post Be?
»
How Often Should I Post?
»
Structure of a Great Blog Post
»
Wrapping Up

07
Writing for Online (PPC) Ads & Press Releases
7 lessons
»
Online (PPC) Ads: Background
»
Writing Effective PPC Ads
»
Website Landing Pages
»
Quality Score
»
Writing Press Releases
»
The Needs of the Journalist
»
Rules for Press Releases

08
Writing for Websites
6 lessons
»
The Home Page
»
Selling (Target) Pages
»
Information Pages
»
General Rules for Website Pages
»
Different Devices
»
Writing for Search Engine Optimization (SEO)

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Course description
Summary
Here's the definitive guide on how to set yourself up for writing great, engaging copy that motivates your readers
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