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Copywriting For Results: Putting It Into Action

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Copywriting for Results: Putting It Into Action book

A ZandaX Action Book to enhance your copy writing skills

Writing for Websites
Writing for Online (PPC) Ads & Press Releases
Writing Blog Articles
Tips for Writing Social Media Posts
Writing for Email Marketing
Writing for Brochures & Catalogs
Writing for Print Ads, Leaflets & Sales Letters
Writing for Presentations

Who is our Copywriting: Put It Into Action book for?

See How to Use Your Skills Across Different Channels

We covered the structural side of copywriting in our first book, so this builds on that (i.e. no repetition!) to show you how to apply these concepts to a wide array of media and types of reader.

Are you a relative (or complete) beginner who wants to "build on the basics"? Or someone who needs to take on a new skill? Do you want to know how to craft your copy for readers of blogs and social media? Do you know who your REAL target is with a press release? Maybe you'd just like a fresh, but experienced, view to help you improve.

With direct experience in every area discussed, we give you a solid, focused overview of the demands of the different audiences, and great tips on how to write (and think) so you have maximum effect on each one.

And whether this book inspires a whole new approach, or just a few tweaks to what you already do, it should enable you to write copy that gets the best response from your audience.

This Copy Writing book has been developed over many years of experience in the subject.   Content has been thoroughly researched and is regularly updated so it's always leading edge.   It's full of practical knowledge, examples, and written, we hope, in an entertaining way.

Still wondering whether to read the book?
Just think about this: how much would you benefit if you had better copy writing skills?

Contents for the Copywriting: Put It Into Action book

Writing for Websites

» The Home Page
» Selling (Target) Pages
» Information Pages
» General Rules for Website Pages
» Different Devices
» Writing for Search Engine Optimization (SEO)

Writing for Online (PPC) Ads & Press Releases

» Online (PPC) Ads: Background
» Writing Effective PPC Ads
» Website Landing Pages
» Quality Score
» Writing Press Releases
» The Needs of the Journalist
» Rules for Press Releases

Writing Blog Articles

» What Are Your Objectives?
» Simple Rules for a Blog
» What is a Blog Article For?
» Who Is a Blog Article For?
» How Long Should a Blog Post Be?
» How Often Should I Post?
» Structure of a Great Blog Post
» Wrapping Up

Tips for Writing Social Media Posts

» The Scope of This Section
» General Notes for Posting on Social Media
» Writing for the Big Platforms

Writing for Email Marketing

» General Pointers for Emails
» Types of Emails
» Teaser Emails
» Newsletters / E-Zines
» Keep It Personal

Writing for Brochures & Catalogs

» A Few Metrics
» Rules for Brochures
» Use Words Wisely
» Pointers for Good Brochures
» Rules for Catalogs
» The Intro
» Product Details
» Calls to Action: The Order Form
» Pages That Add Weight

Writing for Print Ads, Leaflets & Sales Letters

» Advantages of Printed Media Ads
» The Structure of a Printed Media Ad
» Advantages of Leaflets
» Choices to Make with Leaflets
» Writing Sales Letters
» Tips on Writing Great Sales Letters
» Making Your Sales Letters Cost-Effective

Writing for Presentations

» When to Use Presentation Software
» Use Paper
» Aids to Presentations
» Preparation
» Handouts
» A Final Point: Words Matter

About the ZandaX Copywriting: Put It Into Action book

Writing Copy for Multiple Media Types

Learn how to apply best practice to the differing needs of the channels you'll use

While it's absolutely true that the principles defined in our first book – Your Complete Guide – hold true in everything you write, there is a diverse array of media types that you need to adapt and apply to get the best response from each.

This book is aimed at giving you an understanding of the different demands, not just in digital and print media, but in the different channels within each.

And this is a book for copywriters. So although we give you some background where it adds perspective, and examples where we think they help, we stay focused on what you need to know, and do, from a pure copywriting point of view.

If you have a solid understanding of how to write great copy (and our first book gives you just that) then this book gives you the lift you need to apply it for the greatest effect with the different marketing vehicles you'll use.

The book has been designed as a reference book ...
easy to re-read and revisit what you need most!

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Take a look at our new Marketing section which we begin with two great books on Copywriting.
... There's lots more to follow, so stay tuned!
Copywriting books
Copywriting for Results
A two-book set that will give you all you need to write great copy every time.
Get the first book to learn the process, then the second to see how to apply it to all media types.
  • Copywriting for Results: Your Complete Guide
  • Copywriting for Results: Putting It Into Action
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