Ever wondered what makes customers keep coming back to a place? Well, whatever you may think, it's not always about the quality of the drinks! Success in this industry relies on marketing strategies that attract customers and encourage them to return throughout the year.
Why Breweries and Bars Need Unique Marketing Strategies
In a competitive hospitality landscape it's crucial for breweries and bars to have marketing strategies. These strategies go beyond serving beer or cocktails; they involve creating an inviting atmosphere that people can't resist.
By using marketing techniques on media, websites and inside their premises businesses can turn first time visitors into loyal regulars.
10 Marketing Strategies in Common Usage
The beer market hit turnover of $155.4 billion in 2022
, thanks to effective product marketing!
So here are some of the tactics they employ;
Branding and Brand Identity
Branding and identity
is absolutely crucial, for any bar or brewery operation.
The key here is to make your establishment stand out by creating a memorable experience. Achieving this can be done through a name, a logo and establishing an identity that resonates with your customers.
Leveraging tools, like a state of the art POS system, CRM software and other technology solutions can significantly enhance efficiency. A prime example is where Ollie's functionality helped increase sales
at their local breweries by streamlining and monitoring their product inventory, packaging processes and overall sales performance.
Interactive Bar Games
Strategically placing interactive bar games
like pool, darts, and arcade games boosts customer visits and spending by promoting social play and competition.
People stay longer playing rounds rather than just grabbing quick drinks. And if you schedule tournaments, leagues and game-themed events, you will also attract new guests seeking entertainment options.
This can be put into action by using unused bar floor space, and a mix of games spaced throughout the venue enhances the lively atmosphere. This will transform the bar into a dynamic hub of activities, enhancing reputation ... and, of course, the bottom line.
Building an Online Presence
In today's digital era, having an online presence is vital. Above all, this means having a website that effectively showcases what makes your establishment special – from your drink offerings to exciting events and the overall ambiance that sets you apart.
Harnessing the power of social media can immensely contribute to raising awareness about your bar or brewery. Regular updates on platforms like Instagram and Facebook about events, special promotions and new drink releases are ways to reach more customers and generate interest in what you have to offer.
Promotions and Special Offers
Regularly offering promotions and specials can be highly effective in attracting customers while keeping patrons engaged. For instance implementing happy hour discounts can serve as great incentives. Additionally introducing deals such as cocktails or exclusive craft beers is another great way to pique interest.
Customer Loyalty Programs
To enhance customer retention implementing a loyalty program can also be highly effective. By offering benefits and rewards to visitors we can make them feel appreciated and valued. Providing perks like discounts after a number of visits or organizing member events can significantly contribute to boosting loyalty among customers.
Organizing events is a surefire way to create an atmosphere. Whether it's hosting trivia nights, captivating live music performances or even beer brewing classes: these gatherings generate excitement while promoting community bonding and attracting large crowds.
Partnering Up with Other Businesses
It's often a great idea to link up with other businesses. You can hold a joint event with food trucks; or feature local beers; this doesn't only strengthen the community spirit but also brings mutual benefits. In this way, you'll boost each others reach, and create a situation where "everyone wins".
Building strong connections with networking is another surefire key to success. Establishing relationships, within the industry helps you to stay updated on trends, gain insights into market changes and look at collaboration opportunities.
In this way, you'll keep the business innovative, engaging ... and competitive. Which is, after all, the whole point!
And of course, we should never underestimate the impact of delivering great service in the first place!
So always bear this in mind: from the moment a customer enters the establishment until they depart their overall experience will drive their behavior. It goes without saying that if the ambiance is memorable and the service exceptional, they will be eager to come back! But if you fail, you'll get the results you probably deserve...
There's no doubt that if you understand the mechanics of effective marketing, you'll bring about positive changes. Whatever business you're in.
But always remember that just because you know these strategies, that's not enough. The real magic lies in actually putting them into practice throughout the year!