Tapping into transfer students is an important recruitment activity for many universities and other places of learning, but how do you find them ? The world of education is changing and many colleges are seeing a steady decline in first- time student admissions. These days, your average student can be an adult, a new freshman or an overseas visitor which means that without defined adequate pathways, attracting these students very much
has its own challenges.
Modern times call for modern ways of recruiting those all important students and, in this article, we’re looking at the best seven agencies available to help you supersize your SEO, create cracking content and get bums on seats for next semester.
The Best Agencies For Transfer Student Recruitment
1. Manaferra - Higher Education SEO Agency
Specialization: Increasing visibility for colleges and universities through content marketing, search engine optimization and AI Search for
enrollment growth.
Brooklyn-based Manaferra creates SEO which is targeted specifically at the higher education sector and has won tons of awards for its program pages, content and adequate routes. Innovation and advanced tech are the name of the game here for Manaferra’s knowledgable and passionate staff.
Why they stand out:
Not just an ordinary agency, Manaferra is all about laser-focused and specific SEO targeting, transfer-centric content engines and expertise in advanced tech including AI searches within the education sector.
Case study results:
While an agency might talk up a storm, it’s the results that matter - and here they are:
- Manaferra achieved page one ranking for an Ivy League engineering school as well as amping up its non-brand search traffic by a massive 17 times.
- Created $148,000 in monthly traffic revenue and over 60,000 new sessions for a leading public research library.
- The agency sliced costs per lead by 65% for a private Catholic university which now boasts SEO as its number one enrollment channel.
- After getting onboard with Manaferra, a downtown university saw its organic traffic soar by 2500% as well as raising leads by 550% without flashing any more cash on advertising.
What universities say:
“We ran through a number of agencies - none of which were the right fit for SEO knowledge but working directly with Manaferra’s founders have given us the perfect match”. (Ivy League engineering school)
“The perfect SEO partner with unmatched support and endless guidance which has given us the confidence to forge ahead”. (Catholic university in Texas)
“Outstanding communication and even better results”. (Private downtown university)
Best for: Educational institutions committed to boosting their transfer enrollments through intelligent SEO and cracking content.
2. EAB (YouVisit) - Virtual Tours and Student Engagement
When you need to get your activity on track, this platform is a great way of showcasing your college or university. Virtual tours allow potential students to take a stroll around and get a feel for the school without having to visit in person. This can be a deal breaker for potential students who are juggling work and / or childcare responsibilities with their studies.
3. Ruffalo Noel Levitz (RNL) - Enrollment Marketing and Transfer Campaigns
Founded in Cedar Rapids, Iowa in 1991, Ruffalo Noel Levitz is all about building strategies that convert into admissions. Digital outreach marries up with targeted messaging to attract students of all ages and backgrounds.
4. Yes& (Lipman Hearne) - Messaging and Brand Clarity
Formerly Lipman Hearne, Yes& is a forward thinking branding agency with a focus on student enrollment. Clear propositions and engaging brand marketing all go into the mix as well as transparent affordability options in order to attract students from nearby feeder schools.
5. Primacy - Digital Experience and Content
Primacy’s focus is on developing website experiences through UX and intelligent design. The agency works with colleges and universities to manage deadlines and information in order to streamline resources.
6. BVK - Regional Campaign Storytelling
At this Milwaukee-based agency, compelling storytelling with a community focus is front and centre at all times. Targeting local students, BVK uses strong marketing to tout the benefits of staying local.
7. Eduvantis - Market Research and Strategy
Eduvanatis works hand in hand with seats of learning to create transfer programs based on local demand. As the title would suggest, the clever folk at Eduvantis do this through comprehensive smart research in order to nab those vital enrollments.
Why Local SEO Helps Transfer Recruitment
There are a few good reasons that local SEO works here and these are:
- Search results - many students use regional and place names in their searches as well as taking advantage of “near me” search options.
- Map results - Seeing a location on a map will often solidify its existence in our minds.
- Clear pathways - Local SEO adds clarity and transparency to credit info, transfer guides and timelines.
- AI visibility - Advanced technology is perfectly placed to supersize content which delivers the right answers to potential students’ questions.
- Cost busting - Local SEO is proven to be cheaper than paid media.
Conclusion
Transfer students are fast becoming
an essential part of enrollment in the modern world - which calls for modern strategies and marketing techniques. It's no longer enough for colleges and universities to rely on their reputations or word of mouth - and this is where industry specific agencies come in.
If you'd like to learn more about what we provide, why not take a look at how we can help?
Boost your skills with our market-leading online courses at super-low prices.
By tapping into the latest SEO and content marketing techniques, schools can grab themselves the cream of the crop when it comes to transfer students without paying a fortune in advertising which, let’s face it, rarely works.
