zandax online course logo
Info, Blogs, Contact & Login

4 Ways to Improve Your Company’s Customer Service

From the ZandaX Customer Service Blog

Articles to help to develop your customer service skills

Home  >  Blogs Home  >  Business Blog  >  Customer Service Articles  > 
4 Ways to Improve Your Company’s Customer Service

4 Ways to Improve Your Company’s Customer Service

A post from our Customer Service blog

      Written by Jordan James
If you run a business, I'm sure you know how important customers are. They are the backbone of your company, the ones providing you with revenue and income. You depend on them for your livelihood so, needless to say, keeping them satisfied is in your best interest. However, this is sometimes easier said than done.

Happy Customers

In today's competitive business world, customers have a wide range of choice when it comes to various products or services, so creating a great product is not enough in itself anymore – you need to find a way to stand out from your competition.

There are many ways of doing that, one of which is to provide excellent customer service. If you're not sure how to do that or what exactly you can improve about your existing team, we've got you covered. Here are 4 ways to improve your company's customer service:

1) Train your employees

The best way of improving your customer service team and the experience you provide to your customers is training your employees on how to handle customers. Your employees should be responsive, engaging, and pleasant with customers, and they should know how to help, or how to direct customers towards the right people to help.

By training all your employees in customer service and keeping their education up-to-date, you can be sure that whenever your customers come in contact with your business, they won't be disappointed.

The right customer service training can ensure that your customers are well treated and get the right assistance at all times. This is by far the most effective way of improving your customer service, as you're addressing the problem at the most basic level.

2) Gather information

Knowledge is no doubt your most valuable tool, and this is why companies that are successful in customer service invest a lot of effort and revenue into collecting this information. They conduct surveys and encourage customer feedback, collect facts and figures about the industry, the demographic, and the competition, and they work hard to keep all this data current.

The reason why successful companies put in so much effort is because they know that knowledge is power. You'll be able to anticipate your customers' needs better if you have the right information, and by studying the competition, you can learn from their successes and their failures. And most importantly, you can use this information to improve your customer service as a whole.

If you need some help with this, the Edward Lowe Foundation has a detailed guide on how to conduct a competitive analysis and what you should know before getting started.

3) Make it responsive

Another great way to improve your company's customer service is to make it more responsive. You can do this by opening several different channels for your customers to reach and communicate with you. You could add a feedback or "contact us" form to your website, display your customer service numbers or, if you have the resources, add a live chat option to the site. Live chat, with a customer care representative on hand, is a great tool which allows your customers easy access to immediate help.

4) Listen to feedback

Customer Feedback

Successful businesses always keep their ear to the ground, making it a point to be aware of their customers' thoughts and experiences. If you want to stand out and provide an exceptional customer service, you should give the same level of attention to your interactions with customers. Whenever you're talking to a customer, always pay attention to what they are saying. Don't forget to engage them in a conversation and show them that you value their opinion and feedback.

Every interaction with your customers is an opportunity to get to hear more about their specific needs and requirements. It's a perfect opportunity to ask them relevant questions, get suggestions on potential improvements, and build a good rapport with them. This would give you the most personal and current information, and help you improve your customer care services.

Do you have any other tips on how to improve your company's customer service? Let us know in the comments below!

Back to the Customer Service blog

Click the button for more Customer Service articles.

The ZandaX Business Skills blog

Click a panel for great articles on business skills

ZandaX Blog Contents

Want to see them all? Click to view a full list of articles in our blogs.

Online courses to boost your skills
Click a button to see more about each course
Personal Development
Microsoft Software
Leadership & Management
ZandaX online training course logo
ZandaX – Change Your Life ... Today
All content © ZandaX 2022
Close menu element
See how you score on a range of skills that are critical to your well-being and performance
Communication Skill test
Communication Skills
How Can You Communicate Better?
Would you like to see what kind of communicator you are? And how you can improve the effectiveness of your communications?
Likeability test
How Much Do People Like You?
Do you sometimes wonder just how likeable you are? And wouldn't you like to see how you can (genuinely) become more likeable?

Time Management test
Time Management
How Can You Make More Use Of Your Time?
Are you frustrated by how easily time slips away? Do you get frustrated when things don't get done just because you run out of time?
Assertiveness test
Are you Passive, Aggressive or Assertive?
Would you like to know where you fall on the behavior spectrum? Does your response to events sometimes surprise you?

Close menu element
Information & Resources
ZandaX information
Read more about us, our Privacy Policy and our Terms of Service
See how we want to help you, and how we make everything easy for everyone
Callback request
ZandaX Blogs
Articles to increase your knowledge and understanding in key areas of your life and career.
Read our blogs on Personal Development, Business Skills and Leadership & Management

Time Management test
Log In
Log in to your online dashboard
View your courses, review what you want and download your workbooks and certificates
Assertiveness test
Contact Us
An easy online form to get in touch
With options for More Information, Customer Service and Feedback

Close menu element
Learn About:
Personal Development
Leadership & Management
Sales & Presentations
Microsoft Office
Microsoft Project
Microsoft Visio

[NOTE: Mouse over the titles above,
then to visit the website pages you want,
click on the links in the right hand panel]
Our courses
We have everything covered: learn all applications at all levels!   All courses are CPD certified.
Microsoft Excel courses
Microsoft Excel 2021 / 365
Introduction to Advanced
Microsoft Excel 2013 / 2016
Introduction to Professional
Microsoft Powerpoint courses
Microsoft Powerpoint Introduction
Microsoft Powerpoint Advanced
Microsoft Word courses
Microsoft Word Introduction
Microsoft Word Intermediate
Microsoft Word Advanced
Microsoft Powerpoint courses
Microsoft Access Introduction
Microsoft Access Intermediate
Microsoft Access Advanced
Microsoft Outlook courses
Microsoft Outlook Essentials
Microsoft Project
Enhance your project management with our two intensive but very easy-to-follow CPD certified Microsoft Project courses.
Microsoft Project courses
Microsoft Project Introduction
Get a solid foundation in Project software to create solid, resilient project plans.
You don't need prior experience with Project: just be able to use a PC with Microsoft Windows.
Microsoft Project Advanced
The Advanced course takes you to a level that will put you in complete control of your projects.
You should, of course, be fully conversant with the skills and concepts taught in the Introduction course.
Microsoft Visio
Become a Visio master with our two intensive but very easy-to-follow CPD certified Microsoft Visio courses.
Microsoft Visio courses
Microsoft Visio Introduction
Get a solid base for using Visio to create high quality, impressive diagrams.
You don't need prior experience with Visio: just be able to use a PC with Microsoft Windows.
Microsoft Visio Advanced
This course will enable you to use Visio to design graphics at the highest level.
You should, of course, be fully conversant with the skills and concepts taught in the Introduction course.
Take a look at our new Marketing section which we begin with two great books on Copywriting
... there will be more to follow, so stay tuned!
Copywriting books
Copywriting for Results
A two-book set that will give you all you need to write great copy every time.
Get the first book to learn the process, then the second to see how to apply it to all media types.
  • Copywriting for Results: Your Complete Guide
  • Copywriting for Results: Putting It Into Action
Watch This Space
We have more in the pipeline so be sure to check back soon to see what's new!
More marketing books
Take a look at our new Leadership & Management section which we begin with a superb course on Managing Teams
... there's lots more to follow, so keep in touch!
Team Leadership courses
Team Leadership & Line Management
For practical advice on managing teams for results.
Make your team successful and more positive with tons of real-world techniques that work.
  • Team Management for Line Managers & Supervisors
  • Building High Performing Teams (in production)
Watch Out For More!
We have more courses in the pipeline so check back soon to see what's new!
More team leader courses
Great, easy-to-follow courses on how to succeed in sales and presentations
Drive Your Sales to New Levels
Selling Skills course
Learn how to sell more, to more people
Deliver Presentations that Get Results
Presentation Skills course
Build and deliver great presentations
Your Keys to Success are here!
Sales Management course
Manage your team for great results
Great, easy-to-follow CPD certified courses on skills that will change your life!
Learn How to Stop Wasting Time!
Time Management course
Get more out of every day of your life ...
Boost Your Self Esteem: Be Assertive
Assertiveness course
Learn how to deal with bad behavior
Great Communications = A Happy Life!
Communication Skills course
Supercharge your communications
Improve Your Relationships
Building Relationships course
Learn how to be more likeable!
Get a Plan to Beat Your Stress
Stress Management course
Learn how to reduce & manage your stress
It's the Behavior, Not the Anger!
Anger Management course
Control anger in yourself and other people
Site Cookies
We have placed cookies on your device to help make this website better.

You can change your cookie settings in your browser. Otherwise, we'll assume you're OK to continue.

I'm fine with this